The Market Research Organisation (MRO) - Lebanon

Beirut, Lebanon

Bekhazi Building, 3rd Floor
Sidani Street
Beirut
Lebanon
Phone: 961 135 4173
Fax: 961 134 0831

The Market Research Organisation is one of the longest established market research agencies in the Middle East region, providing a wide range of research, qualitative and quantitative , including…

Founded 1975
Employees 18
Interviewers 90 (Lebanon)

Company type:

  • Full Service Market Research Agency

Affiliation:
A member of the MRO Group

The Market Research Organisation is one of the longest established market research agencies in the Middle East region, providing a wide range of research, qualitative and quantitative , including consumer, business - to- business, social and public opinion surveys throughout the Levant, the GCC countries and parts of North Africa.

With over 30 years experience, MRO has developed a close and detailed understanding of the markets and people of the region and, in particular, of the sometimes subtle differences that separate the attitudes and behaviours of people across countries. This understanding of the consumer and marketplace, combined with sound, innovative and sensitive research techniques developed to suit the cultural environment, provides clients with valid, meaningful and actionable results.

Research conducted in

Regions

  • Africa
  • Middle East

Countries

  • Algeria
  • Bahrain
  • Egypt
  • Jordan
  • Kuwait
  • Lebanon
  • Morocco
  • Oman
  • Palestinian Territory
  • Qatar
  • Saudi Arabia
  • Sudan
  • Syrian Arab Republic
  • United Arab Emirates
  • Yemen

Key people

Mr. Michel Farsoun
Managing Director
ESOMAR Member

Ms. Nadine Farsoun

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Beverages
  • Charity / Non-profit
  • Confectionery
  • Cosmetics / Hygiene
  • Teenagers / Youth
  • Detergents
  • Education
  • Music Tests
  • Foods / Nutrition
  • Radio
  • New Products
  • Non-Profit / Fund Raising
  • Political Polling / Planning
  • Public Sector / Government
  • Fast Food Industry
  • Social Development Organisations
  • Tobacco / Cigarettes
  • Automotive
  • Apparel / Clothing
  • Catering / Hospitality
  • Consultancy
  • Children
  • College / University Students
  • Ethnic - General / Multi-cultural
  • Mothers
  • Parents
  • Durables / Electrical Goods
  • Fragrance Industry
  • Healthcare / Pharmaceutical
  • Television
  • Drug Stores / Pharmacies
  • Restaurants / Food Service
  • Supermarkets
  • Telecommunications
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising Tracking
  • Copy Testing
  • Concept / Positioning Development
  • Concept Testing
  • Consumer Research
  • Ethnographic Research
  • Lifestyle & Value Trends
  • Radio
  • Mystery Shopping
  • Product Development
  • Product Testing
  • Omnibus
  • Opinion Polling
  • Packaging / Design
  • Political Polling
  • Public Opinion
  • Shopper Insights
  • Social Research
  • Tracking Studies
  • Usage & Attitude Studies
  • Brand Research
  • Business-to-business
  • Children / Youth's Research
  • Corporate Image Research
  • Customer Satisfaction Studies
  • Demographic Research
  • Employee Research
  • Image Studies
  • International Studies
  • Audience Research
  • Television
  • Pricing Studies
  • Psychological / Motivational Research
  • Exit Interviews
  • Syndicated Research

Research Services

  • Advertising / Communication
  • International Research
  • Marketing Research
  • New Product Research
  • Political Research
  • Social / Cultural Research
  • Pre-Recruiting
  • Diary
  • Telephone
  • Monitoring and Analysis
  • Qualitative
  • Sample & Recruiting
  • Data Collection Management
  • Desk Research
  • Questionnaires
  • Sampling
  • PAPI
  • CAPI
  • Mail
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Recruiting
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