Market and Social Insight

Antananarivo, Madagascar

Lot II Y 53 FK Andobolobe - Ampahibe - Bp 3652
101 Antananarivo
Madagascar
Phone: +261320510918
Fax:

We started activities in 2008 as a fieldwork subcontractor. We have 2 offices in Antananarivo and Toamasina. We also work on Mauritius and Mayotte. We have experience in quail/quanti studies and a...

Founded 2008
Employees 40
Turnover 155.000 USD
Interviewers 30

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • NORMAR, CCIFM, CCIAA

We started activities in 2008 as a fieldwork subcontractor. We have 2 offices in Antananarivo and Toamasina. We also work on Mauritius and Mayotte. We have experience in quail/quanti studies and a great capacity with a team of 40 employees benefit from ongoing training.

Our quality of fieldwork use ICC / ESOMAR standard and based on a good questionnaire & translation, a pretest & training teams, a fieldwork based on 1 supervisor / 4 interviewers and a double entry with corrections (0.0% fault input).

We are aware of cultural differences and we can make recommendations on the most suitable and cost effective sample type, size and methodological approach.

We offer :
* Consumer research (U&A, segmentation, market potential, demand estimation, customer satisfaction, image & perception)
* Brand, product and service research (brand positioning, brand image, product packaging and testing services, pricing research - turf, PSM, trade-off)
* Media and advertising research (audience, ad campaign pre-testing, efficiency of advertising,)
* Retail research (retail census, store checks, mystery shopping)
* Social research (baseline, KAP, monitoring and evaluation)

Targets and sectors are:
- B2C and B2B (FMCG, telecom, financial services, durable goods, energy, automotive, construction materials, retail business),
- SOCIAL (Water and sanitation, health, microfinance, agricultural and livestock, mining, gender, vulnerability, violence and prison, ...)

Research conducted in

Regions

  • Africa

Countries

  • Madagascar
  • Mauritius
  • Réunion

Key people

Mr. Razafimanantsoa Sitraka
Coordonnateur
ESOMAR Member

Mr. Sitraka RAZAFIMANANTSOA

Research Specializations

Market Sectors

  • Beverages
  • Financial Services
  • Foods / Nutrition
  • Media
  • Retail / Wholesale
  • Advertising / Public Relations
  • Agriculture
  • Automotive
  • Catering / Hospitality
  • Charity / Non-profit
  • Chemicals
  • Confectionery
  • Consultancy
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Detergents
  • Energy / Utilities
  • Fragrance Industry
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Legal / Lawyers
  • Logistic / Mail / Transportation
  • Petrol / Oil / Gas
  • Public Sector / Government
  • Telecommunications
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Consumer Research
  • Customer Satisfaction Studies
  • Opinion Polling
  • Store Audits
  • Usage & Attitude Studies
  • Advertising Research
  • Brand Research
  • Business-to-business
  • Concept Testing
  • Demographic Research
  • Employee Research
  • Image Studies
  • International Studies
  • Media Testing
  • Audience Research
  • Product Research
  • Product Testing
  • Omnibus
  • Packaging / Design
  • Panels
  • Pricing Studies
  • Projective Techniques
  • Scenario Planning
  • Segmentation Research
  • Semiotic and Cultural Analysis
  • Senior Citizen / Mid-life
  • Statistic Analysis
  • Syndicated Research
  • Tracking Studies
  • Validation Services

Research Services

  • Desk Research
  • PAPI
  • CAPI
  • CATI
  • Mail
  • Online
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Recruiting
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