ESOMAR Directory of Research


Print this page

Market and Social Insight

We started activities in 2008 as a fieldwork subcontractor. We have 2 offices in Antananarivo and Toamasina. We also work on Mauritius and Mayotte. We have experience in quail/quanti studies and a great capacity with a team of 40 employees benefit from ongoing training.

Our quality of fieldwork use ICC / ESOMAR standard and based on a good questionnaire & translation, a pretest & training teams, a fieldwork based on 1 supervisor / 4 interviewers and a double entry with corrections (0.0% fault input).

We are aware of cultural differences and we can make recommendations on the most suitable and cost effective sample type, size and methodological approach.

We offer :
* Consumer research (U&A, segmentation, market potential, demand estimation, customer satisfaction, image & perception)
* Brand, product and service research (brand positioning, brand image, product packaging and testing services, pricing research - turf, PSM, trade-off)
* Media and advertising research (audience, ad campaign pre-testing, efficiency of advertising,)
* Retail research (retail census, store checks, mystery shopping)
* Social research (baseline, KAP, monitoring and evaluation)

Targets and sectors are:
- B2C and B2B (FMCG, telecom, financial services, durable goods, energy, automotive, construction materials, retail business),
- SOCIAL (Water and sanitation, health, microfinance, agricultural and livestock, mining, gender, vulnerability, violence and prison, ...)
 

Professional Associations   

  NORMAR, CCIFM, CCIAA


Research conducted in:

Research conducted in:
Regions: Countries:
  • Africa
  • Madagascar
  • Mauritius
  • Réunion

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Beverages
Specialised in Financial Services
Specialised in Foods / Nutrition
Specialised in Media
Specialised in Retail / Wholesale

Advertising / Public Relations
Agriculture
Automotive
Catering / Hospitality
Charity / Non-profit
Chemicals
Confectionery
Consultancy
Cosmetics / Hygiene
Durables / Electrical Goods
Detergents
Energy / Utilities
Fragrance Industry
Healthcare / Pharmaceutical
IT / Software / Hardware
Legal / Lawyers
Logistic / Mail / Transportation
Petrol / Oil / Gas
Public Sector / Government
Telecommunications
Textile / Fashion / Clothing
Tobacco / Cigarettes
Toys / Games
Travel / Tourism / Sport / Leisure
Specialised in Consumer Research
Specialised in Customer Satisfaction Studies
Specialised in Opinion Polling
Specialised in Store Audits
Specialised in Usage & Attitude Studies

Advertising Research
Brand Research
Business-to-business
Concept Testing
Demographic Research
Employee Research
Image Studies
International Studies
Media Testing
Audience Research
Product Research
Product Testing
Omnibus
Packaging / Design
Panels
Pricing Studies
Projective Techniques
Scenario Planning
Segmentation Research
Semiotic and Cultural Analysis
Senior Citizen / Mid-life
Statistic Analysis
Syndicated Research
Tracking Studies
Validation Services
Desk Research
PAPI
CAPI
CATI
Mail
Online
Mystery shoppers
Focus groups
in-depth interviews
Recruiting

Share |

Lot II Y 53 FK Andobolobe - Ampahibe - Bp 3652
101 Antananarivo
Madagascar
Phone: +261320510918
Fax:
E-mail



Key people
Mr. Sitraka RAZAFIMANANTSOA

ESOMAR Member
Razafimanantsoa Sitraka

Full Service Agency
Founded in: 2008
Employees: 40
Interviewers: 30
Turnover: 155.000 USD