Market and Social Insight

We started activities in 2008 as a fieldwork subcontractor. We have 2 offices in Antananarivo and Toamasina. We also work on Mauritius and Mayotte. We have experience in quail/quanti studies and a great capacity with a team of 40 employees benefit from ongoing training.

Our quality of fieldwork use ICC / ESOMAR standard and based on a good questionnaire & translation, a pretest & training teams, a fieldwork based on 1 supervisor / 4 interviewers and a double entry with corrections (0.0% fault input).

We are aware of cultural differences and we can make recommendations on the most suitable and cost effective sample type, size and methodological approach.

We offer :
* Consumer research (U&A, segmentation, market potential, demand estimation, customer satisfaction, image & perception)
* Brand, product and service research (brand positioning, brand image, product packaging and testing services, pricing research - turf, PSM, trade-off)
* Media and advertising research (audience, ad campaign pre-testing, efficiency of advertising,)
* Retail research (retail census, store checks, mystery shopping)
* Social research (baseline, KAP, monitoring and evaluation)

Targets and sectors are:
- B2C and B2B (FMCG, telecom, financial services, durable goods, energy, automotive, construction materials, retail business),
- SOCIAL (Water and sanitation, health, microfinance, agricultural and livestock, mining, gender, vulnerability, violence and prison, ...)