Myanmar Survey Research

Yangon, Myanmar Corporate Member ESOMAR Corporate Member

55, MahaBandoola Garden St,
Kyauktada Township,
Yangon
Yangon Region
Myanmar
Phone: +95-1-370464
Fax: +95-1-391387

MSR is the first independent full-service research agency in Myanmar with over 25 years of experience. During all these years we have gained sound experience across many different categories and target groups to provide a holistic perspective of Myanmar and beyond to your business.

Founded 1995
Employees 49
Turnover USD 1,566,000
Interviewers 300

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • Myanmar Research Association

We are the first independent full-service research agency in Myanmar with over 25 years of experience in helping clients understand the Myanmar market, people and their different livelihoods. Moreover, we have also successfully expanded our reach by managing regional projects out of Yangon. We have CLT and viewing facilities in Yangon and Mandalay.
During all these years we have gained sound experience across many different categories and target groups to provide a holistic perspective of the situation in Myanmar and beyond:

* Our Market & Industry Research Units track market developments, explore consumer needs and investigate industries to give you relevant insights for your marketing, branding and sales strategy. This includes consumer segmentation studies, brand tracking, exploratory research, creative advertising development and evaluation, mystery shopping, retailer surveys and sensory research. We also have successfully conducted several ideation and brand development workshops with clients to bring target consumers alive and/or to develop consumer-centric product and brand concepts.

* Our Social Research Unit works with UN agencies and international NGOs on many different topics to provide necessary knowledge & learnings. This ranges from KAP, WASH, media studies, livelihood and also value chain assessments.

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • Bangladesh
  • Cambodia
  • Indonesia
  • Myanmar
  • Thailand
  • Vietnam

Key people

Mr. Patrick Meza
Research Director- Head of Social Research
ESOMAR Member
Linkedin profile

Mr. Kyaw Hlaing

Ms. Marita Schimpl

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Beverages
  • Teenagers / Youth
  • Foods / Nutrition
  • Telecommunications

Research Solutions

  • Concept / Positioning Development
  • Focus Groups Facilities
  • Product / Sensory Testing
  • Social Research
  • Usage & Attitude Studies

Research Services

  • Statistical Analysis
  • Advertising / Communication
  • New Product Research
  • Creativity / Ideation Workshops
  • Reporting, Presentation, Data Visualisation

Facilities details

Locations:

6/8 Lane 2, Botahtaung Pagoda Road, Yangon, Myanmar

Building type:

nice art-deco house

Facility features:

Catering facilities
Client lounge
Onsite parking
Overhead projector
Recording - Audio
Recording - Video
Separate client entrance
Wireless Internet

Recruiting method:

pre-recruitment necessary for most projects (incl. CLTs)

Recruiting area:

in all townships

Travel time:

60 minutes from airport

5 minutes from downtown

Type:
Dimensions:
Capacity:
Observation room capacity:
Focus Group
8X6 meter
10
13
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