Hankook Research

Seoul, Korea, Republic of

2-8,10th floor, H-Tower 192-19, Nonhyun-dong
Gangnam-ku
135-826 Seoul
Korea, Republic of
Phone: +82-2-3014.1000
Fax: +82-2-3014.0774

Hankook Research is one of the first and leading market research firms in Korea, which remains fully independent and owner managed. In the market for 35 years, we pride ourselves on being innovative,...

Founded 1978
Employees 270
Turnover USD 47.000.000
Interviewers 20,000

Company type:

  • Full Service Market Research Agency

Affiliation:
GlobalNR

Professional Associations:

  • AMA
  • KOSOMAR

Hankook Research is one of the first and leading market research firms in Korea, which remains fully independent and owner managed. In the market for 35 years, we pride ourselves on being innovative, challenging, and committed to deliver more than what we are expected to. We offer a full service and have all facilities for planning, conducting and analyzing quantitative as well as qualitative studies. Headquartered in Seoul, capital, we also have offices in other major cities since 1985 and an overseas office in China, India, and Vietnam. (Check our website for more information.)

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Australia
  • Austria
  • Brazil
  • Canada
  • Chile
  • China
  • Colombia
  • Estonia
  • France
  • Germany
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Italy
  • Japan
  • Kazakhstan
  • Korea, Republic of
  • Latvia
  • Lithuania
  • Malaysia
  • Mexico
  • Netherlands
  • Norway
  • Pakistan
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Russian Federation
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Taiwan
  • Thailand
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uzbekistan
  • Venezuela
  • Vietnam

Key people

Mr. Ick-Sang Roh
CEO
ESOMAR Member

Mr. Woo-Seoc Hann

Ms. Jae-Sun Jung

Mr. Jae-Woong Shim

Research Specializations

Market Sectors

  • Automotive
  • Consumer Services
  • Durables / Electrical Goods
  • Financial Services
  • Healthcare / Pharmaceutical
  • Advertising / Public Relations
  • Agriculture
  • Beverages
  • Catering / Hospitality
  • Charity / Non-profit
  • Chemicals
  • Confectionery
  • Consultancy
  • Cosmetics / Hygiene
  • Direct Marketing
  • Detergents
  • Entertainment Industry
  • Energy / Utilities
  • Fragrance Industry
  • Foods / Nutrition
  • IT / Software / Hardware
  • Legal / Lawyers
  • Logistic / Mail / Transportation
  • Cable / Satellite TV
  • Internet / Online
  • Print Publications
  • Radio
  • Television
  • Petrol / Oil / Gas
  • Public Sector / Government
  • Drug Stores / Pharmacies
  • Fast Food Industry
  • Restaurants / Food Service
  • Supermarkets
  • Telecommunications
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Brand Research
  • Concept / Positioning Development
  • Ethnographic Research
  • Product Testing
  • Segmentation Research
  • Advertising Tracking
  • Copy Testing
  • Business-to-business
  • Children / Youth's Research
  • Concept Testing
  • Consumer Research
  • Corporate Image Research
  • Customer Satisfaction Studies
  • Data mining
  • Demographic Research
  • Employee Research
  • Image Studies
  • International Studies
  • Lifestyle & Value Trends
  • Audience Research
  • Print Publications
  • Radio
  • Television
  • Mystery Shopping
  • Car Clinics
  • Product Development
  • Omnibus
  • Opinion Polling
  • Packaging / Design
  • Pricing Studies
  • Projective Techniques
  • Political Polling
  • Public Opinion
  • Exit Interviews
  • Sales Tracking
  • Store Audits
  • Scenario Planning
  • Semiotic and Cultural Analysis
  • Senior Citizen / Mid-life
  • Shopper Insights
  • Statistic Analysis
  • Social Research
  • Syndicated Research
  • Tracking Studies
  • Usage & Attitude Studies
  • Web Panel

Research Services

  • Data Analysis
  • Eye Tracking
  • Neuroscience / Neuromarketing / Neuromonitoring
  • Advertising / Communication
  • Business-to-Business Research
  • International Research
  • Marketing Research
  • New Product Research
  • Political Research
  • Social / Cultural Research
  • Pre-Recruiting
  • Field Audits
  • Mobile Phone Surveys
  • Mobile Ethnography
  • Online
  • Telephone
  • Business Insights
  • Monitoring and Analysis
  • Desk Research
  • Omnibus Surveys
  • Research Software
  • Sensory Research
  • PAPI
  • CAPI
  • CATI
  • Mail
  • Online
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Recruiting
  • Online focus groups
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