ESOMAR Directory of Research

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Focus - Center for Social and Market Analysis

FOCUS was one of the first independent research agencies to be established in Slovakia. The core of the agency's professional team was formed in the spring of 1990, when it initiated, analyzed and published one of the first independent public opinion polls in Slovakia. The agency was established as a legally independent entity in 1991. It was founded by a group of sociologists, polling professionals, and communication and advertising specialists. In 1993, the FOCUS agency established its own network of interviewers and included marketing research and the research of advertisement and media as part of its services.

Professional Associations   

  SAVA - Slovak Association of Research Agencies

Research conducted in:

Research conducted in:
Regions: Countries:
  • Czech Republic
  • Slovakia

Specialised in = Specialisation

Scope of business:

Scope of business:
Market Sectors: Research Solutions: Research services:
Specialised in Charity / Non-profit
Specialised in Public Sector / Government

Advertising / Public Relations
Cosmetics / Hygiene
Durables / Electrical Goods
Energy / Utilities
Financial Services
Foods / Nutrition
Healthcare / Pharmaceutical
Petrol / Oil / Gas
Retail / Wholesale
Textile / Fashion / Clothing
Travel / Tourism / Sport / Leisure
Specialised in Omnibus
Specialised in Opinion Polling

Advertising Research
Brand Research
Children / Youth's Research
Concept Testing
Consumer Research
Customer Satisfaction Studies
Employee Research
Image Studies
Media Testing
Audience Research
Product Testing
Packaging / Design
Pricing Studies
Segmentation Research
Statistic Analysis
Usage & Attitude Studies
Mystery shoppers
Focus groups
in-depth interviews

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Grosslingová 37
810 00 Bratislava
Phone: +421-2-5293.1366
Fax: +421-2-5293.1378

Key people
Mr. Ivan Dianiska
Mr. Martin Slosiarik

Martin Slosiarik

Full Service Agency
Founded in: 1991
Employees: 10
Interviewers: 380
Turnover: EUR 350.000