Aragon d.o.o. - Research & Planning

Ljubljana, Slovenia

Litostrojska 44c
1000 Ljubljana
Slovenia
Phone: +386-1-547.1701
Fax: +386-1-547.1750

Aragon is a full service research company providing marketing research, planning and consultancy to support good business decisions.

RESEARCH APPROACHES:
Integration of quantitative and...

Founded 1999
Employees 12
Turnover EUR 1.000.000
Interviewers 200

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • AMA
  • Slovenian Advertising Association
  • Slovenian Marketing Association

Aragon is a full service research company providing marketing research, planning and consultancy to support good business decisions.

RESEARCH APPROACHES:
Integration of quantitative and qualitative methods. Both are also available as on-line research.

Quantitative: secondary data analysis, F2F, CATI, CAPI, CAWI, research over mail, time series and conjoint.
Equipment: 12 CATI stations, Sawtooth software, custom market intelligence software, eyetracking tools

Qualitative: interviews, focus groups, observation, mystery shopping.
Equipment: room for implementation and observation with one-way mirror, AV technology, CAQDA, data base of potential participants.

AREAS OF EXPERTISE:
- Research for support of product development: multi-method approach combining observation, benchmarking and conjoint analysis (CVA-conjoint value analysis, ACA-adaptive conjoint analysis and CBC-choice based conjoint)
- Research for support of planning and evaluation of communication activities supporting the whole communication cycle
- Brand measurement and development (architecture, identity, positioning, extension): multi-method approach combining secondary data analysis, survey, perceptual mapping and focus groups

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Albania
  • Bosnia-Herzegovina
  • Croatia
  • Montenegro
  • Russian Federation
  • Serbia
  • Slovenia

Key people

Mr. Janko Hocevar
Managing Director
ESOMAR Member

Mr. Toni Gril

Mrs. Emanuela Kristan

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Foods / Nutrition
  • New Products
  • Telecommunications
  • Beverages
  • Catering / Hospitality
  • Charity / Non-profit
  • Confectionery
  • Consultancy
  • Consumer Services
  • Cosmetics / Hygiene
  • Affluent
  • Children
  • College / University Students
  • Mature / Seniors
  • Mothers
  • Parents
  • Teenagers / Youth
  • Durables / Electrical Goods
  • Detergents
  • Electronics
  • Energy / Utilities
  • Environment & Ecology
  • Financial Services
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Legal / Lawyers
  • Logistic / Mail / Transportation
  • Cable / Satellite TV
  • Internet / Online
  • Print Publications
  • Radio
  • Television
  • Political Polling / Planning
  • Petrol / Oil / Gas
  • Public Sector / Government
  • Real Estate
  • Drug Stores / Pharmacies
  • Fast Food Industry
  • Mass Merchandisers
  • Restaurants / Food Service
  • Supermarkets
  • Service Industries
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Copy Testing
  • Brand Research
  • Consumer Research
  • Pricing Studies
  • Segmentation Research
  • Advertising Tracking
  • Business-to-business
  • Children / Youth's Research
  • Concept / Positioning Development
  • Concept Testing
  • Corporate Image Research
  • Customer Satisfaction Studies
  • Data mining
  • Demographic Research
  • Employee Research
  • Ethnographic Research
  • Image Studies
  • International Studies
  • Audience Research
  • Internet / Online
  • Modeling & Predictive Research
  • Mystery Shopping
  • Product Testing
  • Opinion Polling
  • Packaging / Design
  • Panels
  • Projective Techniques
  • Psychological / Motivational Research
  • Psychographic Research
  • Public Opinion
  • Semiotic and Cultural Analysis
  • Senior Citizen / Mid-life
  • Shopper Insights
  • Statistic Analysis
  • Tracking Studies
  • Usage & Attitude Studies
  • Web Panel
  • Website Usability

Research Services

  • Desk Research
  • Crowdsourcing
  • Research Software
  • Questionnaires
  • Semiotics Research and Analysis
  • PAPI
  • CAPI
  • CATI
  • Mail
  • Online
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Recruiting
  • Online focus groups
Share this company: Share on G+ Share on LinkedIn Share on Facebook Share on Twitter