Aragon d.o.o. - Research & Planning

Ljubljana, Slovenia

Litostrojska 44c
1000 Ljubljana
Slovenia
Phone: +386-1-547.1701
Fax: +386-1-547.1750

Aragon is a full service research company providing marketing research, planning and consultancy to support good business decisions.

RESEARCH APPROACHES:
Integration of quantitative and…

Founded 1999
Employees 12
Turnover EUR 1.000.000
Interviewers 200

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • AMA
  • Slovenian Advertising Association
  • Slovenian Marketing Association

Aragon is a full service research company providing marketing research, planning and consultancy to support good business decisions.

RESEARCH APPROACHES:
Integration of quantitative and qualitative methods. Both are also available as on-line research.

Quantitative: secondary data analysis, F2F, CATI, CAPI, CAWI, research over mail, time series and conjoint.
Equipment: 12 CATI stations, Sawtooth software, custom market intelligence software, eyetracking tools

Qualitative: interviews, focus groups, observation, mystery shopping.
Equipment: room for implementation and observation with one-way mirror, AV technology, CAQDA, data base of potential participants.

AREAS OF EXPERTISE:
- Research for support of product development: multi-method approach combining observation, benchmarking and conjoint analysis (CVA-conjoint value analysis, ACA-adaptive conjoint analysis and CBC-choice based conjoint)
- Research for support of planning and evaluation of communication activities supporting the whole communication cycle
- Brand measurement and development (architecture, identity, positioning, extension): multi-method approach combining secondary data analysis, survey, perceptual mapping and focus groups

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Albania
  • Bosnia-Herzegovina
  • Croatia
  • Montenegro
  • Russian Federation
  • Serbia
  • Slovenia

Key people

Mr. Janko Hocevar
Managing Director
ESOMAR Member

Mr. Toni Gril

Mrs. Emanuela Kristan

Research Specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Foods / Nutrition
  • New Products
  • Telecommunications

Research Solutions

  • Brand Research
  • Consumer Research
  • Pricing Studies
  • Segmentation Research

Research Services

  • Data Mining and Analysis
  • Recruiting
  • CAPI
  • Mail
  • PAPI
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