Viewpoint Research & Consulting Co., Ltd.

Taipei, Taiwan

No.71 Sung Chiang Road
104 Taipei
Taiwan
Phone: 886-2-2500.7111
Fax: 886-2-2507.5828

VIEWPOINT is an independent professional marketing research company and one of the largest local marketing research firms.
VIEWPOINT has offices in northern, central and southern Taiwan reaching all…

Founded 1987
Employees 40
Interviewers 600

Company type:

  • Full Service Market Research Agency

VIEWPOINT is an independent professional marketing research company and one of the largest local marketing research firms.

VIEWPOINT has offices in northern, central and southern Taiwan reaching all urban, suburban and rural areas.

Our uniqueness:
- Comprehensive and through understanding of Taiwan market and local demographic, lifestyle/value, cultureal and social characteristics.
- Provide a full service market reserach throughout Taiwan and China with high quality standard.
- Senior and experienced reserachers to serve at the first line in order to provide clients valuable and insightful implication of consumers and market.

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • Japan
  • Taiwan

Key people

Mr. Mike Chou
Managing Director
ESOMAR Member

Ms. Stephanie Lien

Research Specializations

Market Sectors

  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Tobacco / Cigarettes
  • Advertising / Public Relations
  • Automotive
  • Beverages
  • Catering / Hospitality
  • Chemicals
  • Confectionery
  • Consultancy
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Detergents
  • Fragrance Industry
  • Media
  • Petrol / Oil / Gas
  • Telecommunications
  • Textile / Fashion / Clothing
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Brand Research
  • Business-to-business
  • Customer Satisfaction Studies
  • Tracking Studies
  • Usage & Attitude Studies
  • Advertising Research
  • Children / Youth's Research
  • Concept Testing
  • Consumer Research
  • Demographic Research
  • Employee Research
  • Ethnographic Research
  • Image Studies
  • Audience Research
  • Product Research
  • Product Testing
  • Packaging / Design
  • Pricing Studies
  • Projective Techniques
  • Segmentation Research
  • Senior Citizen / Mid-life
  • Statistic Analysis

Research Services

  • Desk Research
  • PAPI
  • CAPI
  • CATI
  • Mail
  • Online
  • Mystery shoppers
  • Focus groups
  • in-depth interviews
  • Recruiting
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