Susan Bell Research

Sydney, Australia

PO Box 173
Frenchs Forest
2086 Sydney
Phone: +61294511234

We are a Sydney-based boutique market and social research agency.
Our expertise is in qualitative and quantitative research, semiotics and discourse analysis for consumer, b2b and government projects.

We conduct communications research, concept and product research, and social research.

Founded 1994
Employees 2

Company type:

  • Qualitative Research Consultant / Moderator

Professional Associations:

  • ICG

ISO 20252

Susan Bell Research is led by AMSRS Fellow, Susan Bell, with the support of a team of consultants.

Our clients come mostly from Australia, and from research agencies and semiotics agencies in the UK and Europe.

We draw inspiration and guidance from the social sciences: psychology, sociology, linguistics, semiotics and culture studies.

We are ISO20252 accredited.

Find us on facebook:

Our blog:

Research specializations

Market Sectors

  • Consumer Services
  • Financial Services
  • Foods / Nutrition
  • New Products
  • Service Industries

Research Solutions

  • Concept development & Strategy
  • Concept / Positioning Development
  • Consumer Research
  • New Product Research
  • New Product Development
  • Packaging / Design
  • Semiotic and Cultural Analysis

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Semiotics Research and Analysis
  • Research Software
  • Ethnography

Research conducted in


  • Asia (Australasia)


  • Australia
  • New Zealand

Key people

Mrs. Susan Bell
Research Director
Facebook profile
Linkedin profile

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