Suite 2/Level 5, 162 Goulburn St
162 Goulburn St
2010 Surry HIlls
Phone: +61280946800
Fax: +61280946899

Ruby Cha Cha is a strategic market research and planning consultancy. We are boutique agency with a full service offer and a small, dedicated team of professional researchers and planners. We also have a brand new focus group room facility for hire.

Founded 2008
Employees 15

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • Qualitative Research Consultant / Focus Group Facility

Professional Associations:

  • AMSRS - Australian Market & Social Research Society

People often ask us how we got our name. It’s very simple.
Ruby is the colour of passion, enthusiasm and energy and Cha Cha is the spark – fun, spirited and memorable. Here at Ruby Cha Cha, we are driven by a spirit of passion and creativity, which is crystallised in our name, our culture and even our office.

Creativity with purpose drives our working style, ‘infecting’ our projects with creative thinking and exciting outcomes for consumers, customers and clients.
We are fiercely independent, and innovative, harnessing the power of the people, experience and context for better decision making.

We exist to help you achieve your brand or customer potential, from getting up close and personal with focus groups or ethnographic observations of customer experiences and moments of truth, through to concept development, market segmentation, research and advertising, we use our knowledge and skills to provide you with fresh and actionable insight.

The difference is in our practice.

We are talking of creativity and innovative methods with purpose. Every project we do is about turning consumer insight or exploration into ideas, concepts, communication and innovation recommendations that you can start working with right now. We leave you with strategy and stories, not a deck of numbers or bland observations. Check out our testimonials on our web page.

Research specializations

Market Sectors

  • Entertainment
  • Entertainment Industry
  • Movie / Film / TV Previews
  • Music Tests
  • Theater Counts & Research
  • Financial Services
  • Foods / Nutrition
  • New Products
  • Service Industries

Research Solutions

  • Brand Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • New Product Research
  • New Product Research - General
  • Segmentation Research

Research Services

  • Analytical Services
  • Segmentation Analysis
  • Consultancy
  • Business-to-Business Research
  • Qualitative
  • Creativity / Ideation Workshops
  • Focus groups
  • Research Software
  • Quantitative
  • Survey (questionnaire, sampling)

Research conducted in


  • Asia (Pacific)
  • Asia (Australasia)
  • America (South)
  • America (North)
  • Europe (Northern/Western)


  • Australia
  • Brazil
  • Canada
  • Chile
  • Fiji Islands
  • France
  • Germany
  • Hong Kong
  • Indonesia
  • Japan
  • Malaysia
  • New Zealand
  • Papua New Guinea
  • Philippines
  • Singapore
  • Sri Lanka
  • Taiwan
  • Tasmania
  • Thailand
  • United Kingdom (GB)
  • United States (USA)
  • Vanuatu
  • Vietnam

Key people

Mr Dipesh Soneji

Ms Madelyn Sands

Mr Jordan McVaigh


Facility details


Ruby Group Rooms
5/162 Goulburn St, Surry Hills, NSW 2010, Australia

Facility features:

Catering facilities

Office pictures

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