REACH (Research & Consulting House)

Beirut, Lebanon

Furn el Chebbak, Dalal Center
4th floor
Phone: 961 128 4100
Fax: 961 545 9369

Full service Agency strongly present in Lebanon with 2 fully equipped offices Beirut, offering clients with the best coverage of the Lebanese market through a highly dedicated and reliable team at competitive prices and timings.

Founded 1983
Employees 51-100
Turnover USD 2.500.000
Interviewers 200

Company type:

  • Full Service Market Research Agency

Member of the Global Market Research Network, Excellence network, MSPA

With over 35 years of experience in the MENA, REACH, a full service research agency bases its work on 5 pillars:

1) A network of field operations covering the whole MENA region reputed for its quality delivery and familiarity with CAPI, CATI, CAWI operations.

2) A team highly dedicated to excellence and achievement in the most challenging of timelines and a cumulative experience of seniors of over 100 years.

3) Reliability, speed of responsiveness and ability to adapt to worldwide communications at different timings

4) Innovation through the creation of unique research systems related to brand equity research and communication mix modeling which are presently commercialized at a worldwide level.

5) Adoption of internationally validated research approaches and techniques able to provide clients with parity breaking market solutions, such as emotional response measurement, semiotics and cultural analyses, and new opportunities detection systems.

Research specializations

Market Sectors

  • Automotive
  • Consumer Services
  • Cosmetics / Hygiene
  • Electronics
  • Foods / Nutrition

Research Solutions

  • Brand Research
  • New Product Research
  • Product / Sensory Testing
  • Segmentation Research
  • Semiotic and Cultural Analysis
  • Usage & Attitude Studies

Research Services

  • Qualitative
  • Focus groups
  • Recruiting
  • Quantitative
  • CAPI
  • CATI
  • Mystery shoppers

Research conducted in


  • Africa
  • America (Central)
  • Europe (Central/Eastern)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Albania
  • Algeria
  • Bahrain
  • Benin
  • China
  • Egypt
  • France
  • Iran, Islamic Republic of
  • Iraq
  • Jordan
  • Kuwait
  • Lebanon
  • Libya
  • Morocco
  • Nigeria
  • Oman
  • Qatar
  • Russian Federation
  • Saudi Arabia
  • Syrian Arab Republic
  • Tunisia
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Yemen

Key people

Mr. Selim Saad
Deputy General Manager

Dr. Joseph Khoury


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