marketmind GmbH
Vienna, Austria
Porzellangasse 32
1090 Vienna
Austria
Phone: +43-1-3694.6260
Marketing Evolution - fresh thinking for powerful marketing
We increase the impact of marketing measures and enhance our customers’ brand value. In order to achieve this goal we combine market research and consulting to create a tailor-made solution.
Company type:
- Consulting services
- International Market Research Services
- Analytical services
Professional Associations:
Competence center brand management
- brand analysis and brand strategy: brand core analysis, brand positioning, development of new brands, brand structures, corporate brand management, ...
- brand implementation: creative briefings, pitch consulting, advertising pretests, analysis of buying motives and barriers, ...
- brand monitoring and brand research: brand values and brand equity, brand awareness, image, emotions, advertising performance, ...
Competence center customer insights:
- customer satisfaction: satisfaction analysis, identification of satisfaction drivers, critical incidents analysis, mystery shopping, ?
- customer retention: customer value analysis, customer loyalty matrix, building switching barriers, optimization of customer retention tools, identification of cross-selling opportunities
marketing recommendations
- continuous improvement processes: determination of targets by workshop techniques and feasibility studies, expert monitoring of CIP with the aid of project management tools, continous trackings, tracking of target achievement intra- and inter-company benchmarking
Research specializations
Research conducted in
Key people
Mr. Stefan Schiel
Mr. Thomas Winder
