marketmind GmbH

Vienna, Austria

Porzellangasse 32
1090 Vienna
Austria
Phone: +43-1-3694.6260
Fax: +43-1-3694.62633

Competence center brand management (see www.marke.at):

- brand analysis and brand strategy: brand core analysis, brand positioning, development of new brands, brand structures, corporate brand…

Founded 1996
Employees 40
Interviewers 700

Company type:

  • Consulting services

Professional Associations:

  • VMÖ
  • MCÖ
  • WWG

Competence center brand management (see www.marke.at):

- brand analysis and brand strategy: brand core analysis, brand positioning, development of new brands, brand structures, corporate brand management, ...
- brand implementation: creative briefings, pitch consulting, advertising pretests, analysis of buying motives and barriers, ...
- brand monitoring and brand research: brand values and brand equity, brand awareness, image, emotions, advertising performance, ...

Competence center customer insights:
- customer satisfaction: satisfaction analysis, identification of satisfaction drivers, critical incidents analysis, mystery shopping, ?
- customer retention: customer value analysis, customer loyalty matrix, building switching barriers, optimization of customer retention tools, identification of cross-selling opportunities
marketing recommendations
- continuous improvement processes: determination of targets by workshop techniques and feasibility studies, expert monitoring of CIP with the aid of project management tools, continous trackings, tracking of target achievement intra- and inter-company benchmarking

Research specializations

Market Sectors

  • Energy / Utilities
  • Financial Services
  • Logistic / Mail / Transportation
  • Public Sector / Government
  • Telecommunications

Research Solutions

  • Brand Research
  • Customer Satisfaction Studies
  • Image Studies
  • Pricing Studies
  • Tracking Studies

Research Services

  • Analytical Services
  • Segmentation Analysis
  • Biometrics Research
  • Eye Tracking
  • Qualitative
  • In-depth interviews
  • Quantitative
  • Mail

Research conducted in

Regions

  • Europe (Central/Eastern)
  • Europe (Northern/Western)

Countries

  • Austria
  • Belgium
  • Bosnia-Herzegovina
  • Bulgaria
  • Croatia
  • Czech Republic
  • France
  • Germany
  • Hungary
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Serbia
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Kingdom (GB)

Key people

Mrs. Verena Priemer
Managing Director
ESOMAR Member

Mr. Gereon Friederes

Mr. Christian Bosch

Mr. Stefan Schiel

Mr. Thomas Winder

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