Gruberstr. 2-6
4020 Linz
Phone: +43-732-772.2550
Fax: +43-732-772.2555

Service oriented Quality Full-Service Institute

Founded 1972
Employees 30
Interviewers 500

Company type:

  • Full Service Market Research Agency

IMAS Group

Professional Associations:

  • VMÖ

We manage multi-country-studies centrally IMAS International is an Austrian full-service market and opinion research institute with quantitative as well as qualitative methodological expertise. In addition to the deep knowledge and understanding of our home market Austria, we are highly specialized in supporting multinational customers by centrally controlling and managing their worldwide studies, with a strong competence in Eastern Europe. Our locations. headquarter of the IMAS group, Austria. IMAS Poland. IMAS Czech Republic. IMAS Hungary. IMAS Germany New international alliance for global servicesRedRay: partnership of likeminded research agencies In 2010, IMAS established the network RedRay Research together with IFF Research (UK), CSA (FR), MAFO-Institut (DE), Advira (ES) and Unicab (IT).

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical

Research Solutions

  • Brand Research
  • Customer Satisfaction Studies
  • Semiotic and Cultural Analysis
  • Tracking Studies

Research Services

  • Qualitative
  • Focus groups
  • Recruiting
  • Quantitative
  • CATI
  • Online
  • PAPI

Research conducted in


  • Europe (Northern/Western)


  • Austria

Key people

Mr. Ansgar Löhner
Managing Director

Mr.Paul Eiselsberg, DDr.

Mr. Gernot Hendorfer,Dr.

Ms. Astrid Heinrich

Ms. Martina Lintner

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