KANTAR Info Research Austria Institut für Markt- und Meinungsforschung GmbH

Vienna, Austria

Kaiserstrasse 55
1070 Vienna
Austria
Phone: 431 526 5584
Fax: +43-1-5265.58442

Austrian office of the global KANTAR organization, one of the leading full service agencies in the Austrian market, with a history of more than 55 years, offering state-of-the art methodology and technology for international quant and qual research, analysis and consultancy.

Founded 1961
Employees 25
Interviewers 90

Company type:

  • Full Service Market Research Agency
  • Qualitative Research Consultant / Focus Group Facility
  • Quantitative Research Services

Affiliation:
KANTAR

Professional Associations:

  • VMÖ, VdMI, Marketing Club Austria

KANTAR Info Research Austria is a member of the global KANTAR organization, one of the world leaders in consultancy and custom market research services, delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. KANTAR offers comprehensive industry knowledge within the sectors Consumer, Technology, Finance, Automotive and Political & Social, supported by a unique product offering that stretches across the entire range of marketing and business issues, specialising in innovation & product development, branding & communication, customer experience and qualitative research. KANTAR is delivering best-in-class service across 80 countries. Our services include:- Consultancy / Consultancy Client Workshops / Ad/hoc Customized Research / Qualitative Research / Psychological Marketing Research / Ethnographic Research / CLT tests, state of the art test studio in Vienna / CATI + CAPI + CAWI facilities. Strategic and tactical management support tools: eValuate, NeedScope, LinkTest, Conversion Model, Value Manager, TRI*M, the leading system for CX, Customer/Employee/Reputation research

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Consultancy
  • Consumer Services
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Detergents
  • Electronics
  • Energy / Utilities
  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Logistic / Mail / Transportation
  • New Products
  • Pet Owners / Foods / Supplies
  • Petrol / Oil / Gas
  • Public Sector / Government
  • Retail / Wholesale
  • Drug Stores / Pharmacies
  • Fast Food Industry
  • Mass Merchandisers
  • Supermarkets
  • Service Industries
  • Technology
  • Telecommunications
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Brand Research
  • Business-to-business
  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • Consumer Research
  • Customer Satisfaction Studies
  • Employee Research
  • Ethnographic Research
  • Focus Groups Facilities
  • Image Studies
  • International Studies
  • New Product Research
  • Packaging / Design
  • Product / Sensory Testing
  • Pricing Studies
  • Projective Techniques
  • Public Opinion / Political
  • Opinion Polling
  • Public Opinion Research
  • Psychological / Motivational Research
  • Retail Research
  • Controlled Store Tests
  • Exit Interviews
  • Mystery Shopping
  • Shopper Insights
  • Reputation Research
  • Segmentation Research
  • Senior Citizen / Mid-life
  • Social Research
  • Syndicated Research
  • Tracking Studies
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Data Driven Consultancy
  • Segmentation Analysis
  • Statistical Analysis
  • Consultancy
  • Advertising / Communication
  • Business-to-Business Research
  • Consumer Research
  • International Research
  • Marketing Research
  • New Product Research
  • Data Collection / Field Services
  • Data Collection Management
  • Desk Research
  • Pre-Recruiting
  • Questionnaires
  • Mobile Research
  • Mobile Phone Surveys
  • Panels
  • Diary
  • Social Media Research
  • Monitoring and Analysis
  • Qualitative
  • Qualitative
  • Creativity / Ideation Workshops
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Recruiting
  • Sensory Research
  • Quantitative
  • CAPI
  • CATI
  • Mail
  • Mystery shoppers
  • Online
  • PAPI

Research conducted in

Regions

  • Europe (Northern/Western)

Countries

  • Austria
  • Lichtenstein
  • Switzerland

Key people

Mr. Fritz Alexander
Managing Director
ESOMAR Member
Facebook profile
Linkedin profile

Mr. Erich Werndl

Mr. Michael Bieber

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