OGM

Vienna, Austria

Bösendorferstraße 2
1010 Vienna
Austria
Phone: +43-1-506.500
Fax: 431 506 5026

OGM stands for Austria Society for Marketing Corporation.
Founded in 1976.
OGM is one of the most renowned institutes for market research, public opinion polling and marketing consulting in Austria…

Founded 1976
Employees 15
Interviewers 300

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • VMÖ
  • ESOMAR

OGM stands for Austria Society for Marketing Corporation.
Founded in 1976.
OGM is one of the most renowned institutes for market research, public opinion polling and marketing consulting in Austria with a special focus on finance, telecom/IT, industry, media, politics and the public sector.
OGM has 15 employees, 20 freelance-experts for specific projects and a pool of over 300 interviewers, call agents and researchers.

Major divisions of OGM:
- Full range of quantitative and qualitative research with focus on telephone surveys (50 CATI stations), pan-European especially Eastern Europe
- Market research: business-to-business, business-to-consumer, business-to-public, expert panels, desk research
- Customer and employee satisfaction
- Focus group
- Mystery shopping, mystery calling
- Online research (including OGM Online-panel)
- Economic Research, business cycle research, feasibility studies
- Strategic and marketing consulting
- Political consulting
- Database and call center services
- New media services and consulting, CAWI (Web) surveys

Research specializations

Market Sectors

  • Consultancy
  • Financial Services
  • Public Sector / Government
  • Telecommunications
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Consumer Research
  • Customer Satisfaction Studies
  • Employee Research
  • Image Studies
  • Online/Mobile Panel

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Qualitative
  • Recruiting
  • Quantitative
  • Mail
  • Mystery shoppers
  • Online

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • Europe (Central/Eastern)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Australia
  • Austria
  • Belgium
  • Bulgaria
  • Canada
  • Croatia
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Japan
  • Lichtenstein
  • Luxembourg
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Serbia
  • Slovakia
  • Slovenia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Turkey
  • Ukraine
  • United States (USA)

Key people

Mrs. Karin Cvrtila
Project Manager
ESOMAR Member

Mr. Wolfgang Bachmayer

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