Integral Markt- und Meinungsforschung Ges.m.b.H.

Vienna, Austria

Mohsgasse 1
1030 Vienna
Austria
Phone: 431 799 1994
Fax: +43-1-799 19 94-18

INTEGRAL integrates methodology and progress of the social sciences in market research design, analysis and interpretation. This results in specific designs for advertising research, customer satisfaction surveys, image relevance analysis, market segmentation, brand equity research etc.

Founded 1987
Employees 32
Turnover EUR 3,600,000
Interviewers 350

Company type:

  • Full Service Market Research Agency

Affiliation:
SINUS-Institut

Professional Associations:

  • VMÖ
  • VdMI

INTEGRAL integrates methodology and progress of the social sciences in market research design, analysis and interpretation. This results in specific designs for advertising research, customer satisfaction surveys, image relevance analysis, market segmentation, brand equity research etc.

INTEGRAL stands for a motivated team with a comprehensive and long term market research experience, using a holistic approach in order to give actionable answers to your questions.
As a part of the Austrian and international market for more than 30 years, we look forward to giving you the recommendations that will point the way to your company’s desired success. We place the highest value on quality guidelines and professional agreements.

INTEGRAL has a strong network of worldwide partners. In the last years, INTEGRAL conducted more than 70 international research projects.

Since 2009 INTEGRAL is part of the INTEGRAL SINUS group. Together with our partner SINUS we emphasise on socio-scientific research and socio-cultural change. We apply the Sinus-Milieus® for all types of target group and trend research.
Together with our partner SINUS, INTEGRAL has locations in Vienna, Heidelberg, Berlin and Singapore.

Tho company was one of the first research agencies in Austria which employed computer-aided interviewing in 1987, and one of the first building an own online pool in 2000. INTEGRAL places much emphasis on using the most appropriate and effective data collection methodology.

Research specializations

Market Sectors

  • Consultancy
  • Financial Services
  • Foods / Nutrition
  • Telecommunications

Research Solutions

  • Business-to-business
  • Customer Satisfaction Studies
  • Image Studies
  • Lifestyle & Value Trends
  • Segmentation Research

Research Services

  • Data Collection / Field Services
  • Omnibus Surveys
  • Qualitative
  • Focus groups
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • CATI
  • Online

Research conducted in

Regions

  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Antigua and Barbuda
  • Argentina
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • China
  • Colombia
  • Croatia
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Kuwait
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Bertram Barth
Managing Director
ESOMAR Member

Mr. Martin Mayr, MA

Ms. Petra Schiesser, MA

Ms. Sandra Cerny, MA

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