Hoffmann & Forcher Marketing Research

Vienna, Austria

Krummbaumgasse 1
1020 Vienna
Austria
Phone: +43-1-5854.5350
Fax: +43-1-5854.53544

Hoffmann & Forcher is a full-service institute offering a wide range of research services, from concept development and survey design to presentation of results.
Since our foundation in 1995,…

Founded 1995
Employees 6
Interviewers 250

Company type:

  • Full Service Market Research Agency

Affiliation:
MSPA

Professional Associations:

  • MSPA
  • VMOE

Hoffmann & Forcher is a full-service institute offering a wide range of research services, from concept development and survey design to presentation of results.
Since our foundation in 1995, Hoffmann & Forcher have been active in a variety of research sectors, whereby our core competences include evaluation studies, mystery shopping and brand image studies.

In Austria, we currently employ approximately 1000 field staff for mystery shopping and personal interviews.

Our geographic areas of focus include not only Austria and Germany but also the Eastern European countries, where we have extensive experience in marketing research and mystery shopping in collaboration with our partner institutes.

Research specializations

Market Sectors

  • Automotive
  • Financial Services
  • Telecommunications
  • Textile / Fashion / Clothing

Research Solutions

  • Brand Research
  • Customer Satisfaction Studies
  • Image Studies
  • Retail Research
  • Mystery Shopping
  • Shopper Insights

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Consultancy
  • Marketing Research
  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • In-depth interviews
  • Quantitative
  • Mystery shoppers

Research conducted in

Regions

  • Europe (Central/Eastern)
  • Europe (Northern/Western)

Countries

  • Austria
  • Croatia
  • Czech Republic
  • Germany
  • Hungary
  • Lichtenstein
  • Russian Federation
  • Serbia
  • Slovakia
  • Switzerland

Key people

Ms. Gabriele Hoffmann
Managing Director
ESOMAR Member

Mr. Wolfgang Forcher

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