CENTRAL FORCE

KUALA LUMPUR, Malaysia Corporate Member ESOMAR Corporate Member

C3-8, BLOCK C, LEVEL 5, UE3, MENARA UNCANG EMAS
JALAN LOKE YEW
55200 KUALA LUMPUR
Malaysia
Phone: +60-3-9284.6808
Fax: +60-3-9284.7393

Central Force Malaysia is an established market research fieldwork company since 1995. Central Force specializes in providing data collection for Qualitative, Quantitative, B2B, Pharmaceutical and…

Founded 1994
Employees 50
Turnover USD 1.500.000
Interviewers 200

Company type:

  • Data Collection / Field Services

Affiliation:
Market Research Society of Malaysia

Professional Associations:

  • Mystery Shopping Providers Association (MSPA)

Central Force Malaysia is an established market research fieldwork company since 1995. Central Force specializes in providing data collection for Qualitative, Quantitative, B2B, Pharmaceutical and Mystery Shopping studies.

Central Force is managed by a team of highly experience market research fieldwork professionals with experiences ranging from between 24 to 35 years in the market research industry.

Data collection methods include F2F interviews, PAPI, CATI, CAPI, WAPI, Indepths, Focus Groups. Central Force has a staff strength of 50 permanent staffs and supported by over 300 part-time interviewers, strategically located in 3 major cities providing nationwide research fieldwork services in Malaysia and in Brunei.

A member of ESOMAR, Mystery Shopper Provider Association (MSPA) and Market Research Society of Malaysia (MRSM).

Research specializations

Market Sectors

  • Entertainment
  • Entertainment Industry
  • Environment & Ecology
  • Healthcare / Pharmaceutical
  • Media
  • Cable / Satellite TV
  • Toys / Games

Research Solutions

  • Consumer Research
  • Image Studies
  • Public Opinion / Political
  • Opinion Polling
  • Public Opinion Research
  • Reputation Research

Research Services

  • Data Collection / Field Services
  • Pre-Recruiting
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CAPI
  • Online

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • Brunei
  • Malaysia

Key people

Mr. KOW CHENG SEE TOH
CEO
ESOMAR Member

Mr. See Toh Kow Cheng

Ms Jumiati Banan

Ms Sim Siew Khoon

Ms Selina Ong

Amenities

Facility details

Locations:

Located conveniently next to a newly built Metro Train line with a sheltered 50m walkway bridge connected right from the Metro station to the office block. Beat the city traffic by taking the metro for both respondents and clients.

Central Force International is also located within Kuala Lumpur. It has a prime location of a mere 5km drive into the city centre. Its is strategically located in between the hustle and bustle of the city and quaint outskirt residential areas.

Building type:

Corporate Office Block

Facility features:

1;2;3;4;5;6;7;8;9;11;12;13;14

Recruiting method:

Street intercept is possible directly from the connected Shopping Mall. Otherwise, pre-recruitment and snowball recruitment tactics.

Travel time:

45 minutes from airport

15 minutes from downtown

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