Central Force International

Kuala Lumpur, Malaysia

Corporate Member ESOMAR Corporate Member

A17-01, Level 17, Office Tower,
EkoCheras, Jalan Cheras
56000 Kuala Lumpur
Phone: +60-3-9284.6808
Fax: +60-3-9284.7393

As an independent research and fieldwork company with over 20 years of experience, Central Force has established itself as one of the leading data collection agencies in Malaysia. With a myriad of experiences, Central Force will be your key research vendor for all your fieldwork needs.

Founded 1996
Employees 50
Turnover USD 2.100.000
Interviewers 200

Company type:

  • Data Collection / Field Services
  • Quantitative Research Services

Market Research Society of Malaysia (MRSM)

Professional Associations:

  • Mystery Shopping Providers Association (MSPA)

Founded in 1996 with 5 staffs on hand, Central Force has evolved to more than 50 permanent staff and over 200 part time staff. Today, Central Force has two call centers, with a total seating capacity of up to 80 CATI stations at any given time. Central Force also has its own on-premise data centre as well as focus group and event hall facilities to meet your every fieldwork need.

Throughout the years, Central Force has gained a myriad of experiences in both qualitative and quantitative jobs, boasting strong expertise in both the consumer, public, and private sectors. Central Force specializes in research fieldwork and has been the fieldwork supplier for many major market research companies, advertisers, marketers and governments.

With clientele from all over the world, Central Force has provided quality and consistent data throughout its history in the Market Research Industry. We are highly experienced in conducting various data collection methods including CATI, CAPI, in depth interviews, Focus groups, Ethnography, Diary, Assisted Shopping and Mystery Shopping to name a few.

Central Force is a member of ESOMAR, Market Research Society Malaysia, and the Mystery Shopping Professionals Association.

Research specializations

Market Sectors

  • Agriculture
  • Healthcare / Pharmaceutical
  • New Products
  • Political Polling / Planning
  • Retail / Wholesale
  • Drug Stores / Pharmacies

Research Solutions

  • Business-to-business
  • Concept development & Strategy
  • Concept Testing
  • Focus Groups Facilities
  • Public Opinion / Political
  • Public Opinion Research
  • Retail Research
  • Mystery Shopping

Research Services

  • Data Collection / Field Services
  • Field Department - Independent
  • Qualitative
  • Focus groups
  • Quantitative
  • CAPI
  • CATI
  • Mystery shoppers

Research conducted in


  • Asia (Pacific)
  • Middle East


  • Brunei
  • Iran, Islamic Republic of
  • Malaysia
  • Pakistan
  • Singapore

Key people

Mr. Wai Yu See Toh
Chief Operating Officer

Ms Jumiati Banan

Ms Sim Siew Khoon

Ms Selina Ong


Facility details


Located conveniently next to a newly built Metro Train line with a sheltered 50m walkway bridge connected right from the Metro station to the office block. Beat the city traffic by taking the metro for both respondents and clients.

Central Force International is also located within Kuala Lumpur. It has a prime location of a mere 5km drive into the city centre. Its is strategically located in between the hustle and bustle of the city and quaint outskirt residential areas.

Building type:

Corporate Office Block

Facility features:

Catering facilities
Client lounge
High-definition TV
Office services
Onsite parking
Overhead projector
Recording - Audio
Recording - Digital
Recording - Video
Wired broadband
Wireless Internet

Recruiting method:

Street intercept is possible directly from the connected Shopping Mall. Otherwise, pre-recruitment and snowball recruitment tactics.

Travel time:

45 minutes from airport

15 minutes from downtown

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