Racional & Emocional

Mexico City, Mexico Corporate Member ESOMAR Corporate Member

Concepcion Besitegui No.703-1 Col. Del Valle
03100 Mexico City
Del. Benito Juarez
Mexico
Phone: +52 (55) 5536-4022
Fax: +52 (55) 5536-4022

Full research and fieldwork services in Mexico.

Founded 2005
Employees 10
Turnover USD 1.000.000

Company type:

  • Data Collection / Field Services
  • Full Service Market Research Agency
  • Qualitative Research Consultant / Focus Group Facility

Racional & Emocional is a Boutique Agency specialized full research and fieldwork services for domestic and international clients. We are a team with talent and passion for market research, with more than 20 years of expertise as researchers.

Our purpose is to deeply analyze and understand the Rational & Emotional aspects involved in the consumers decision making and their relationship with brands. We go beyond the speech, seeking for the insights that support the successful business strategies of our clients.

Working with us you can find:

Personal service from the first contact.
High quality standards in recruitment.
Senior Moderation and Analysis Team, with broad experience in different industries such as: Healthcare, Finance, Technology, Telecom and Massive Consumption.
Comfortable and functional facilities in a centrally situated, easy-to-access area.
Video streaming (FocusVision and own system)
Different types of deliverables according to your requirements. -transcripts, audio and video recordings (Spanish/English), content analysis, top line report and full analysis-

We have wide experience working with international agencies, providing Fieldwork serivces for Qualitative and Quantitative research.

Research specializations

Market Sectors

  • Demographics
  • Children
  • Mature / Seniors
  • Mothers
  • Parents
  • Teenagers / Youth

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Children / Youth's Research
  • Ethnographic Research
  • Focus Groups Facilities
  • New Product Research
  • New Product Research - General

Research Services

  • Qualitative
  • Creativity / Ideation Workshops
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Recruiting

Research conducted in

Regions

  • America (South)

Countries

  • Mexico

Key people

Mrs. Maria Eugenia Sanchez de Lara
Asesor
ESOMAR Member

Mr. Ignacio Guevara Canales

Resources

Amenities

Facility details

Locations:

Concepción Beistegui No. 703-1 Col. Del Valle, Mexico City 03100
https://goo.gl/maps/Q3m6QLeetH22

Facility features:

1;2;3;7;8;9;12;14

Recruiting method:

We have an internal recruitment team who screens potential participants through the telephone.

Recruiting area:

Nationwide

Travel time:

40 minutes from airport

25 minutes from downtown

Type:
Dimensions:
Capacity:
Observation room capacity:
Focus Group
4X4 meter
10
10
Focus Group
3X4 meter
8
6
Client Lounge
3X4 meter
0
5

Office pictures

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