LAMARCALAB

Guadalajara, Mexico Corporate Member ESOMAR Corporate Member

Avenida Circunvalación Jorge Alvarez del Castillo 1175
Colonia Country Club
44637 Guadalajara
Jalisco
Mexico
Phone: +52-33-38230237
Fax: ¡52-33-38230241

Since 2001, we’ve been the, leading market research solutions’ independent laboratory.

We help organizations connect with their customers so that they speak their language and read their…

Founded 2001
Employees 25
Turnover 1,000,000 usd
Interviewers 10

Company type:

  • Full Service Market Research Agency

Professional Associations:

Since 2001, we’ve been the, leading market research solutions’ independent laboratory.

We help organizations connect with their customers so that they speak their language and read their perceptions; only then, is it possible to determine a profitable and lasting relationship strategy. We measure and interpret your market’s emotions and behaviors with unique and proven models that will empower your decision-making.
What moves us to do high precision market research is our passion for discovering opportunities and alternatives to strengthen the organizations’ strategies.
Our involvement in market research projects is always under a partner-vision, and as such, we will contribute key findings translated into creative strategies in order to, increase your brand’s equity. The reason as to why we have this perspective is because at some point in time of our professional history we were also customers of research agencies and therefore, we know the importance of precision, follow-up, and practical problem solution.
We’ve been on your side.

MANIFESTO
OPPORTUNITY IS THE STRATEGY’S GENESIS; WE HELP YOU FIND YOUR BRANDS’ SOURCES OF OPPORTUNITY.

We are a talent group in marketing, sociology, psychology, statistics, and communications; based on experience, scientific models and the state of marketing art, we evaluate your brands’ opportunities from a fresh point of view, digestible and precise.

Research specializations

Market Sectors

  • Foods / Nutrition
  • Media
  • Cable / Satellite TV
  • New Products
  • Political Polling / Planning
  • Real Estate
  • Travel / Tourism / Sport / Leisure
  • Advertising / Public Relations
  • Agriculture
  • Automotive
  • Beverages
  • Catering / Hospitality
  • Chemicals
  • Consumer Services
  • Cosmetics / Hygiene
  • Education
  • Exercise & Fitness
  • Pet Owners / Foods / Supplies
  • Public Sector / Government
  • Retail / Wholesale
  • Fast Food Industry
  • Restaurants / Food Service
  • Supermarkets

Research Solutions

  • Projective Techniques
  • Public Opinion / Political
  • Political Polling
  • Public Opinion Research
  • Psychographic Research
  • Psychological / Motivational Research
  • Brand Research
  • Business-to-business
  • Children / Youth's Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • Consumer Research
  • Customer Satisfaction Studies
  • Demographic Research
  • Employee Research
  • Ethnographic Research
  • Image Studies
  • International Studies
  • Lifestyle & Value Trends
  • Media Research
  • Audience Research
  • Internet / Online/Mobile
  • Print Publications
  • Radio
  • Television
  • New Product Research
  • Car Clinics
  • New Product Development
  • Packaging / Design
  • Product / Sensory Testing
  • Pricing Studies
  • Public Opinion / Political
  • Opinion Polling
  • Retail Research
  • Mystery Shopping
  • Shopper Insights
  • Segmentation Research
  • Semiotic and Cultural Analysis
  • Senior Citizen / Mid-life
  • Social Research
  • Syndicated Research
  • Tracking Studies
  • Usage & Attitude Studies
  • Validation Services
  • Website Usability

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Segmentation Analysis
  • Statistical Analysis
  • Biometrics Research
  • Eye Tracking
  • Facial Scanning
  • Neuroscience / Neuromarketing / Neuromonitoring
  • Consultancy
  • Advertising / Communication
  • Business-to-Business Research
  • International Research
  • Marketing Research
  • New Product Research
  • Political / Opinion Research
  • Social / Cultural Research
  • Data Collection / Field Services
  • Data Collection Management
  • Questionnaires
  • Sampling
  • Panels
  • Panels - General
  • Online
  • Social Media Research
  • Business Insights
  • Monitoring and Analysis
  • Qualitative
  • Sample & Recruiting
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Recruiting
  • Semiotics Research and Analysis
  • Quantitative
  • Mystery shoppers
  • Online

Research conducted in

Regions

  • America (Central)
  • America (South)
  • America (North)

Countries

  • Argentina
  • Belize
  • Bolivia
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Costa Rica
  • Ecuador
  • El Salvador
  • Falkland Islands
  • French Guiana
  • Guatemala
  • Guyana
  • Honduras
  • Mexico
  • Nicaragua
  • Panama
  • Paraguay
  • Peru
  • United States (USA)
  • Uruguay
  • Venezuela

Key people

Iván López

Alan Vázquez

Ada Quintanilla

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