Motif Research

Mexico City, Mexico

Seneca 134 2nd floor
Polanco
CP 11570 Mexico City
DF
Mexico
Phone: +5215513659055

At Motif our endeavor is to offer personalized service in all stages of the project we carry out.
We are a full-service team made up of commercial, management, operational, and analysis specialists consolidating comprehensive results through the prism of different disciplines.  

Founded 2010
Employees 20
Interviewers 10

Company type:

  • Qualitative Research Consultant / Moderator

Affiliation:
Women in research

Yolanda Aparicio Ponce
Having a Marketing background & being an empathic person has helped me to have this unique understanding regarding consumers’ behavior.

My passions are travelling (hunger for experiences) & sports (team focused), which allows me to feel as the consumer & think as the client.

With more than 10 years in qualitative research, what I still finds fascinating is when “the magic begins” while moderating, & consumers start talking about their feelings & emotions towards a brand or a product, or while doing ethnographic observations, consumers become teachers of a product… everything flows naturally.


Research specializations

Market Sectors

  • Apparel / Clothing
  • Consumer Services
  • Cosmetics / Hygiene
  • Logistic / Mail / Transportation

Research Solutions

  • Ethnographic Research
  • International Studies
  • New Product Research
  • New Product Development
  • Psychographic Research
  • Retail Research
  • Mystery Shopping

Research Services

  • Consultancy
  • New Product Research
  • Political / Opinion Research
  • Panels
  • Diary
  • Social Media Research
  • Sample & Recruiting
  • Quantitative
  • Mystery shoppers

Research conducted in

Regions

  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Andorra
  • Anguila
  • Antigua and Barbuda
  • Argentina
  • Aruba
  • Austria
  • Bahamas
  • Barbados
  • Belgium
  • Belize
  • Bermuda
  • Bolivia
  • Brazil
  • Canada
  • Caymen Islands
  • Channel Island
  • Chile
  • Colombia
  • Costa Rica
  • Cuba
  • Curacao
  • Denmark
  • Dominica
  • Dominican Republic
  • Ecuador
  • El Salvador
  • Finland
  • France
  • Germany
  • Gibraltar
  • Granada
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guatemala
  • Haiti
  • Honduras
  • Hungary
  • Iceland
  • Ireland
  • Isle of Man
  • Italy
  • Jamaica
  • Lichtenstein
  • Luxembourg
  • Malta
  • Martinique
  • Mexico
  • Monaco
  • Montenegro
  • Netherlands
  • Netherlands Antilles
  • Nicaragua
  • Norway
  • Panama
  • Paraguay
  • Peru
  • Poland
  • Portugal
  • Puerto Rico
  • Romania
  • Russian Federation
  • Saint Kitts and Nevis
  • Saint Lucia
  • Serbia
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Trinidad & Tobago
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Venezuela
  • Virgin Islands (USA)

Key people

Ms. Yolanda Aparicio
Moderator/Qualitative Research Consultant
ESOMAR Member

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