Motif Research

Mexico City, Mexico

Seneca 134
CP 11570 Mexico City
DF
Mexico
Phone: +5215513659055

At Motif our endeavor is to offer personalized service in all stages of the project we carry out.
We are a full-service team made up of commercial, management, operational, and analysis specialists consolidating comprehensive results through the prism of different disciplines.  

Founded 2010
Employees 20
Interviewers 10+

Company type:

  • Qualitative Research Consultant / Moderator
  • International Market Research Services
  • Qualitative Research Consultant / Focus Group Facility

Affiliation:
Women in research; QRCA; AQR

Yolanda Aparicio Ponce

Having a Marketing background & being an empathic person has helped me to have this unique understanding regarding consumers’ behavior.



My passions are travelling (hunger for experiences) & sports (team focused), which allows me to feel as the consumer & think as the client.



With more than 10 years in qualitative research, what I still finds fascinating is when “the magic begins” while moderating, & consumers start talking about their feelings & emotions towards a brand or a product, or while doing ethnographic observations, consumers become teachers of a product… everything flows naturally.





Research specializations

Market Sectors

  • Apparel / Clothing
  • Demographics
  • Mothers
  • Teenagers / Youth
  • Public Sector / Government
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Consumer Research
  • New Product Research
  • New Product Research - General
  • Public Opinion / Political
  • Public Opinion Research
  • Usage & Attitude Studies

Research Services

  • Consultancy
  • Consumer Research
  • Marketing Research
  • Panels
  • Communities
  • Qualitative
  • Online Focus Groups / Bulletin Boards
  • Recruiting

Research conducted in

Regions

  • America (Central)
  • America (North)
  • America (South)
  • Europe (Northern/Western)

Countries

  • Andorra
  • Argentina
  • Austria
  • Belgium
  • Belize
  • Brazil
  • Canada
  • Channel Island
  • Chile
  • Colombia
  • Costa Rica
  • Denmark
  • Ecuador
  • El Salvador
  • Finland
  • France
  • Germany
  • Gibraltar
  • Granada
  • Greenland
  • Guatemala
  • Honduras
  • Iceland
  • Ireland
  • Isle of Man
  • Italy
  • Lichtenstein
  • Luxembourg
  • Malta
  • Mexico
  • Monaco
  • Netherlands
  • Nicaragua
  • Norway
  • Panama
  • Paraguay
  • Peru
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay

Key people

Ms. Yolanda Aparicio
Moderator/Qualitative Researcher
ESOMAR Member

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