Cien por Ciento Market Research S.C.

Benito Juarez, Mexico

Patricio Sanz # 1609 - 3er piso
Col. Del Valle
03100 Benito Juarez
Phone: +52 5555356210

Independent, full service, quantitative and qualitative market research agency assisting clients in Mexico since 2001. Broad experience supporting our international clients. Online, CATI and CAPI fieldwork, Online and F2F Focus and BBG,

Founded 2001
Turnover USD $1,000,000

Company type:

  • Data Collection / Field Services
  • Full Service Market Research Agency
  • International Market Research Services

We are an independent, full service, market research agency assisting clients in Mexico since 2001. The company provides quantitative and qualitative research services. We have broad experience supporting our international clients, delivering reliable fieldwork at the local level: setup and project management; face to face (CAPI, CAPI), telephone (CATI) and online interviews; qualitative recruiting; focus group moderation; in-depth interviews; Internet bulletin boards; observation studies; ethnography and video ethnography; mystery shopping; translations, reporting and debriefing in English or Spanish. We specialize in Mexican markets and consumers covering FMCG, financial products/services, consumer durables, pharmaceuticals, telecommunications, travel and automobile. We are working with Mexican leading companies as Citibanamex, Telcel, Aeromexico, Bain & Company, Pepsico and more. Our headquartes are located in Mexico City but we cover the entire country for both, quantitative and qualitative projects. In Mexico City we offer a comfortable and modern viewing facility equipped with a very large one-way mirror and state-of-the-art technology.

Research specializations

Market Sectors

  • Airlines
  • Beverages
  • Financial Services
  • Foods / Nutrition
  • Telecommunications

Research Solutions

  • Consumer Research
  • Customer Satisfaction Studies
  • Public Opinion / Political
  • Public Opinion Research
  • Tracking Studies
  • Usage & Attitude Studies

Research Services

  • Qualitative
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • CAPI
  • CATI
  • Online
  • PAPI

Research conducted in


  • America (Central)
  • America (South)


  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Mexico
  • Peru

Key people

Mr. Aurelio Lopez Gaytan
Director General

Sergio Pessoa Camacho

Alfonso Rodríguez Alvarez

Share this company: Share on LinkedIn Share on Facebook Share on Twitter