ALPHA & BETA RESEARCH

Mexico City, Mexico

Corporate Member ESOMAR Corporate Member

Arquímedes 130 Piso 5 Oficina A
11560 Mexico City
Miguel Hidalgo
Mexico
Phone: +52 5580372455

We are Alpha & Beta, a different market research company, we focus on applying science based on psychology and human behavior combined with statistical methods to your innovation and product development projects, brand positioning and consumer research in LATAM.

Founded 2019

Company type:

  • Full Service Market Research Agency
  • International Market Research Services
  • Quantitative Research Services

We are Alpha & Beta, a different market research company, we focus on applying science based on psychology and human behavior combined with statistical methods to your innovation and product development projects, brand positioning and consumer research.

What makes us different is that we don ́t limit ourselves to investigating the "what?" and we deepen into the "why?" so we can obtain strategic information that serves as a tool to drive greater and faster commercial success for our clients.

We complement this with a philosophy service focused on a better experience for our users through a very close relationship that allows us to find together a better way to the success of their projects.

Research specializations

Market Sectors

  • Beverages
  • Foods / Nutrition
  • Fragrance Industry
  • New Products
  • Retail / Wholesale
  • Fast Food Industry

Research Solutions

  • New Product Research
  • New Product Research - General
  • Home Use Tests (iHUT)
  • New Product Development
  • Packaging / Design
  • Product / Sensory Testing

Research Services

  • Consultancy
  • New Product Research
  • Data Collection / Field Services
  • Data Collection Management
  • Mobile Research
  • Mobile Quantitative
  • Research Software
  • Quantitative
  • Reporting, Presentation, Data Visualisation
  • Quantitative
  • Statistical Analysis

Research conducted in

Regions

  • America (Caribbean)
  • America (Central)
  • America (South)

Countries

  • Argentina
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Costa Rica
  • Dominican Republic
  • Ecuador
  • El Salvador
  • Guatemala
  • Honduras
  • Mexico
  • Panama
  • Paraguay
  • Peru
  • Puerto Rico
  • Uruguay
  • Venezuela

Key people

Mr. Campos Pablo
Director
ESOMAR Member

Alberto K Flores

Monica Garcia

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