C&O Marketing

Casablanca, Morocco

Corporate Member ESOMAR Corporate Member

28, rue Ibnou Banna El Addadi
Racine Extension
20050 Casablanca
Phone: +212-522-399.933
Fax: +212-522-399.924

Operating for 25 years in MR, C&O is a full service agency covering all industries: FMCG, health, retail, automotive, media, services?
We provide : a great reliability and timeliness of fieldwork, a deep local in-market understanding, a wide coverage [MENA & Africa].

Founded 1994
Employees 33
Interviewers 1000

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • MSPA - Insights - EphMRA - AMISE - CGEM - AMRA

C&O MARKETING is an independent full market research agency.

With 25 years of experience, C&O Marketing is one a leading provider of market research, information and analysis to the economic stakeholders : retailers, fast moving consumer goods, industry and services.

Our added value :

- a deep in-market understanding that helps us to provide relevant local insight for client marketing issues
- a great reliability of fieldwork
- pioneer in retail industry in Maghreb and Africa

Our aim is to provide reliable, useful, actionnable and business decision-making output. We are sharing knowledge and skills, providing reliability and visibility for business performance. We believe in developing sustainable partnerships with our clients as our pride is not so much the number of our clients but the number of years of partnership built with them.

We have developped a full set of tools and customized (tailors) research techniques with specialist divisions in key markets : - retail : price monitoring,mystery shopping, implantation and development of shops networks) - Restauration (catering sector / fast food), automotive, ...

At the crossroads between Maghreb x Middle East and Africa, we aim to be a link between these universes. Beyond words, we translate worlds

Research specializations

Market Sectors

  • Automotive
  • Healthcare / Pharmaceutical
  • Retail / Wholesale
  • Fast Food Industry
  • Supermarkets
  • Textile / Fashion / Clothing

Research Solutions

  • Customer Satisfaction Studies
  • Pricing Studies
  • Retail Research
  • Mystery Shopping
  • Store Audits
  • Usage & Attitude Studies

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CAPI
  • CATI
  • Mystery shoppers

Research conducted in


  • Africa
  • Middle East


  • Algeria
  • Angola
  • Bahrain
  • Benin
  • Burkina Faso
  • Cameroon
  • Cape Verde
  • Chad
  • Congo, Democratic People's Republic
  • Congo, Republic of
  • Côte d'Ivoire
  • Cyprus
  • Egypt
  • Gabon
  • Gambia
  • Ghana
  • Iran, Islamic Republic of
  • Iraq
  • Jordan
  • Kenya
  • Kuwait
  • Lebanon
  • Mali
  • Mauritania
  • Morocco
  • Niger
  • Nigeria
  • Oman
  • Palestinian Territory
  • Qatar
  • Saudi Arabia
  • Senegal
  • South Africa
  • Syrian Arab Republic
  • Tanzania
  • Togo
  • Tunisia
  • Uganda
  • United Arab Emirates
  • Yemen

Key people

Mr. Abdel Wahab Chaoui
Associate Director

Mr. Abdellah Omari


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