Casablanca, Morocco

10, Place des Nations Unies
20080 Casablanca
Phone: +212-22-203.305
Fax: +212-22-209.507

Created in 1976, SEREC is one of the first full service market research institutes in Morocco. We conduct market research surveys, both quantitative and qualitative, tests, economic and sector studies and feasibility studies.

Founded 1976
Employees 10
Interviewers 70

Company type:

  • Full Service Market Research Agency
  • Qualitative Research Consultant / Focus Group Facility
  • Quantitative Research Services

Professional Associations:

  • RMBEE (North African Market research Companies)

Agreement D13 of Morrocan Government

Created in 1976 in Casablanca, SEREC conducts customized B2B and B2C surveys in Morocco and North-Africa.

As a pioneer in market research, marketing studies and consulting in Morocco, SEREC aims to help decision-makers understand their market and make strategic decisions. It has become a reference for organizations wishing to understand, analyze and develop in the Moroccan market.

At SEREC we carry out several types of market surveys, from marketing mix surveys to strategic and economic studies: U&A uses and attitudes, satisfaction studies, image studies, positioning studies, tests ( product testing / concept / Packaging / Price, pre & post-advertising tests ...), opinion polls, Mystery shopping, observation, economic feasibility studies, customized sector studies…

Technical and human capabilities of SEREC:
• Team of field investigators and field supervisors
• Specialists in market research with proven experience: Consultants, Researchers, statisticians, field officers, controllers ...
• Room equipped with black mirrors and observation room (for focus groups)
• Test Rooms (CLT / Central Location Test)
• CAPI / CATI / CAWI data collection tools and equipment

Our main assets are:
- Our unique experience of the market acquired over more than 40 years of market research practice
- Team members’ expertise,
- A strict fieldwork control

For more information please visit our web site:

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Cosmetics / Hygiene
  • Detergents
  • Electronics

Research Solutions

  • Business-to-business
  • Consumer Research
  • Focus Groups Facilities
  • Public Opinion / Political
  • Opinion Polling
  • Usage & Attitude Studies

Research Services

  • Consultancy
  • Business-to-Business Research
  • Marketing Research
  • Qualitative
  • Focus groups
  • Quantitative
  • CAPI
  • CATI

Research conducted in


  • Africa


  • Algeria
  • Côte d'Ivoire
  • Mauritania
  • Morocco
  • Senegal
  • Tunisia

Key people

General Manager

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