SEREC

Created in 1976 in Casablanca, SEREC conducts customized B2B and B2C surveys in Morocco and North-Africa.

As a pioneer in market research, marketing studies and consulting in Morocco, SEREC aims to help decision-makers understand their market and make strategic decisions. It has become a reference for organizations wishing to understand, analyze and develop in the Moroccan market.

At SEREC we carry out several types of market surveys, from marketing mix surveys to strategic and economic studies: U&A uses and attitudes, satisfaction studies, image studies, positioning studies, tests ( product testing / concept / Packaging / Price, pre & post-advertising tests ...), opinion polls, Mystery shopping, observation, economic feasibility studies, customized sector studies…

Technical and human capabilities of SEREC:
• Team of field investigators and field supervisors
• Specialists in market research with proven experience: Consultants, Researchers, statisticians, field officers, controllers ...
• Room equipped with black mirrors and observation room (for focus groups)
• Test Rooms (CLT / Central Location Test)
• CAPI / CATI / CAWI data collection tools and equipment

Our main assets are:
- Our unique experience of the market acquired over more than 40 years of market research practice
- Team members’ expertise,
- A strict fieldwork control

For more information please visit our web site: www.serec.ma