SIAR Social & Marketing Research Center

Baku, Azerbaijan

Floor 7, 95, Heydar Aliyev ave.,
International Trade Center
AZ1029 Baku
Azerbaijan
Phone: +994-12-44729.34
Fax: +994-12-44829.34

Established in 1993, SIAR Social and Marketing Research Center is one of the leaders of the research and consulting market of Azerbaijan.
SIAR concentrates on the following directions:
- Economic and…

Founded 1993
Employees 51
Turnover USD 480.000
Interviewers 450

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • AMA
  • British Academy of Marketing
  • Azerbaijan Marketing Society

Established in 1993, SIAR Social and Marketing Research Center is one of the leaders of the research and consulting market of Azerbaijan.

SIAR concentrates on the following directions:
- Economic and Marketing Research (retail measurement, consumer panel, market analysis, product satisfaction etc.)
- Media and Advertisement Research (TV (based on peoplemeters)/Radio ratings study and monitoring, Print Press’ popularity measurement and monitoring, Outdoor monitoring)
- Social and Political Research (Life-style, infrastructure, exit poll etc.)
- Consulting (increase of the market share, marketing strategy, identification of sociopolitical expectations etc.)

SIAR makes its commitments in conformity with international standards based on 14 years of experience, professionalism of its staff, as well as on modern hardware and software.

The company provides high quality services, quickly responds to the clients’ needs and finds efficient solutions for many foreign and local organizations in Azerbaijan.

Research specializations

Market Sectors

  • Beverages
  • Consultancy
  • Foods / Nutrition
  • Advertising / Public Relations
  • Agriculture
  • Automotive
  • Confectionery
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Detergents
  • Healthcare / Pharmaceutical
  • Petrol / Oil / Gas
  • Public Sector / Government
  • Telecommunications

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Media Research
  • Audience Research
  • Retail Research
  • Store Audits
  • Brand Research
  • Business-to-business
  • Children / Youth's Research
  • Consumer Research
  • Customer Satisfaction Studies
  • Demographic Research
  • Employee Research
  • Image Studies
  • Media Research
  • Media Research - General
  • New Product Research
  • Packaging / Design
  • Product / Sensory Testing
  • Pricing Studies
  • Public Opinion / Political
  • Opinion Polling
  • Segmentation Research
  • Syndicated Research
  • Tracking Studies
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Statistical Analysis
  • Data Collection / Field Services
  • Desk Research
  • Omnibus Surveys
  • Panels
  • Panels - General
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Quantitative
  • CAPI
  • Mail
  • Mystery shoppers
  • PAPI

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Azerbaijan

Key people

Mr. Ashraf Hajiyev
Research Director
ESOMAR Member

Ms. Saida Talibova

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