Wilhelminakade 312
3072 AR Rotterdam
ZH
Netherlands
Phone: +31-10-2030 700

A global market research agency. Expert in digital ad testing. Specialists in product innovation, brand engagement and customer value. MetrixLab is part of the Macromill Group.

Founded 1999
Employees 626
Turnover EUR 70,191,000
Interviewers 408

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • International Market Research Services

Professional Associations:

MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands.

Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Beverages
  • Catering / Hospitality
  • Chemicals
  • Confectionery
  • Consultancy
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Detergents
  • Electronics
  • Financial Services
  • Fragrance Industry
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Logistic / Mail / Transportation
  • New Products
  • Pet Owners / Foods / Supplies
  • Petrol / Oil / Gas
  • Publishing
  • Service Industries
  • Technology
  • Telecommunications
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Business-to-business
  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • Consumer Research
  • Customer Satisfaction Studies
  • Demographic Research
  • Image Studies
  • International Studies
  • Media Research
  • Media Research - General
  • Audience Research
  • Internet / Online/Mobile
  • Print Publications
  • Radio
  • Television
  • New Product Research
  • New Product Research - General
  • Packaging / Design
  • Pricing Studies
  • Retail Research
  • Controlled Store Tests
  • Shopper Insights
  • Segmentation Research
  • Tracking Studies
  • Usage & Attitude Studies
  • Online/Mobile Panel
  • Website Usability

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Segmentation Analysis
  • Statistical Analysis
  • Biometrics Research
  • Eye Tracking
  • Facial Scanning
  • Consultancy
  • Advertising / Communication
  • Audience / Media Measurement
  • Consumer Research
  • International Research
  • Marketing Research
  • New Product Research
  • Data Collection / Field Services
  • Omnibus Surveys
  • Questionnaires
  • Mobile Research
  • Mobile Phone Surveys
  • Mobile Quantitative
  • Panels
  • Panels - General
  • Online
  • Social Media Research
  • Business Insights
  • Monitoring and Analysis
  • Sample & Recruiting
  • Qualitative
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • Online
  • Research Software
  • Research Software - General

Research conducted in

Regions

  • Africa
  • America (Central)
  • America (North)
  • America (South)
  • Asia (Australasia)
  • Asia (Pacific)
  • Europe (Central/Eastern)
  • Europe (Northern/Western)
  • Middle East

Countries

  • Albania
  • Algeria
  • Argentina
  • Australia
  • Austria
  • Bahrain
  • Belarus
  • Belgium
  • Bosnia-Herzegovina
  • Brazil
  • Bulgaria
  • Cambodia
  • Canada
  • Chile
  • China
  • Colombia
  • Côte d'Ivoire
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Egypt
  • Estonia
  • Ethiopia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Ireland
  • Israel
  • Italy
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Korea, Republic of
  • Kuwait
  • Latvia
  • Lebanon
  • Libya
  • Lithuania
  • Luxembourg
  • Macedonia
  • Malaysia
  • Malta
  • Mexico
  • Morocco
  • Mozambique
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Pakistan
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Senegal
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • South Africa
  • Spain
  • Sudan
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan
  • Tanzania
  • Thailand
  • Tunisia
  • Turkey
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Venezuela
  • Vietnam
  • Yemen

Key people

Mr. Thijs Elias
Ceo
ESOMAR Member

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