Haystack BV
Klaprozenweg 75 C1
1033 NN Amsterdam
Netherlands
Phone: +31 (0)20 8004400
Fax: 321 662 0002

Evidence-based consulting for better & smarter decisions, powered by senses.

Founded 1974
Employees 60
Turnover EUR 3.300.000
Interviewers 120

Company type:

  • Consulting services
  • Full Service Market Research Agency

Affiliation:
Sens Group

Professional Associations:

Certification:
European Sensory Network

Haystack Consulting, founded in 1974, helps global brands make better and smarter decisions to drive business growth. Our team of needlefinders delivers actionable insights with deep perspective. Our "whatever it takes" approach, rooted in consumer understanding, allows us to craft bespoke research solutions. Using an array of scalable, best-in-class & innovative methodologies, we provide research & consulting solutions that help you make better & smarter decisions and create impact in your organization.

We don’t just ask what is, but explore what could be:
• Explore and innovate - Combining entrepreneurial agility with commercial rigour to create winning innovations in products, services and packaging.
• Brand Strategy - Helping to shape a distinct and long-term future of your brand, from market and category understanding to inception and communication.
• Shopper behaviour & retail strategy - Providing intuitive shopper insights that deliver a more engaging shopper experience.
• Stakeholder activation - Ranging from co-creation and collaboration with internal and external stakeholders to realizing the full potential of insights across the business.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Beverages
  • Detergents
  • Fragrance Industry
  • Foods / Nutrition

Research Solutions

  • Brand Research
  • Concept development & Strategy
  • Concept Testing
  • International Studies
  • New Product Research
  • Packaging / Design
  • Product / Sensory Testing

Research Services

  • Consultancy
  • International Research
  • New Product Research
  • Data Collection / Field Services
  • Desk Research
  • Omnibus Surveys
  • Quantitative
  • PAPI

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Albania
  • American Samoa
  • Andorra
  • Angola
  • Anguila
  • Antigua and Barbuda
  • Argentina
  • Aruba
  • Australia
  • Austria
  • Bahamas
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia
  • Borneo
  • Bosnia-Herzegovina
  • Botswana
  • Bouvet Island
  • Brazil
  • British Indian Ocean Territory
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Caymen Islands
  • Central African Republic
  • Chad
  • Channel Island
  • Chile
  • China
  • Christmas Island
  • Colombia
  • Congo, Democratic People's Republic
  • Congo, Republic of
  • Cook Island
  • Costa Rica
  • Côte d'Ivoire
  • Croatia
  • Cuba
  • Curacao
  • Cyprus
  • Czech Republic
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Ethiopia
  • Falkland Islands
  • Fiji Islands
  • Finland
  • France
  • French Guiana
  • French Polynesia
  • Gabon
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Gibraltar
  • Granada
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guinea
  • Guinea-Bissau
  • Guyana
  • Haiti
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Iraq
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Lichtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Macedonia
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands
  • Martinique
  • Mauritania
  • Mauritius
  • Mexico
  • Micronesia, Federated States of
  • Moldova, Republic of
  • Monaco
  • Mongolia
  • Montenegro
  • Morocco
  • Mozambique
  • Myanmar
  • Namibia
  • Nauru
  • Nepal
  • Netherlands
  • Netherlands Antilles
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • Norfolk Island
  • Norway
  • Oman
  • Palau
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Pitcairn Island
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Réunion
  • Romania
  • Russian Federation
  • Rwanda
  • Saint Helena
  • Saint Kitts and Nevis
  • Saint Lucia
  • Saint Vincent and the Grenadines
  • Samoa
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Slovakia
  • Slovenia
  • Solomon Islands
  • Somalia
  • South Africa
  • Spain
  • Spain (Canary Islands)
  • Sri Lanka
  • St. Pierre and Miquelon
  • Sudan
  • Suriname
  • Swaziland
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan
  • Tajikistan
  • Tanzania
  • Tasmania
  • Thailand
  • Timor-Leste
  • Togo
  • Tonga
  • Trinidad & Tobago
  • Tunisia
  • Turkey
  • Turkmenistan
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Venezuela
  • Vietnam
  • Virgin Islands (USA)
  • Yemen
  • Zambia
  • Zimbabwe

Key people

Mr. Kjell Massen
Country manager The Netherlands
ESOMAR Member
Linkedin profile

Ludovic Depoortere

Resources


Enterprise partners (haystack)

Haystack NV (Belgium)
Romeinse straat 4
3001 Heverlee
Vlaams-Brabant
Belgium
Phone: 003216621158
Haystack Consulting
Haystack BV
Klaprozenweg 75 C1
1033 NN Amsterdam
Netherlands
Phone: +31 (0)20 8004400
Haystack Consulting
1177 6th Ave
7th floor
Box: 391186 New York, Manhattan
United States (USA)
Phone: 1 404 263 4414
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