Marnixkade 109F
1015 ZL Amsterdam
Netherlands
Phone: +31-20-589.8383
Fax: +31-20-589.8300

Motivaction International is a research company that provides decision makers in companies and institutions with insight and advice on the basis of high standard quantitative and qualitative research, guaranteed by thorough fieldwork.

Founded 1984
Employees 95
Turnover EUR 9.000.000

Company type:

  • Full Service Market Research Agency

Affiliation:
GlobalNR, WIN/Gia

Professional Associations:

  • MOA
  • Research Keurmerkgroep
  • WAPOR
  • Aimri
  • AQR
  • SWOCC, GlobalNR

Certification:
ISO 9001 - KCC; ISO 20252 - KCC, ISO 26362 - KCC, 14001 - KCC

Motivaction International is a research company that provides decision makers in companies and institutions with insight and advice on the basis of high standard quantitative and qualitative research, guaranteed by thorough fieldwork and more than 33 years of expertise in both public and industry sectors. Motivaction is specialized in researching Target Group Analysis and Profiling (Local, International), Identity and Image, Communication, Fast Moving Consumer Goods, Business to Business, Pharmaceutical and Health Care products, ICT and Leisure, Media and Communications, Public Services, Neuromarketing, Culture Related Market, Work Perception and Labour Market, and Housing, Big Data, Living and Urban Design.

Research methods: Web surveys (CAWI), fuelled by permission base of 60,000 respondents in the Netherlands and access to international panels, Telephonic surveys (CATI) in 20 languages, Mixed mode surveys (combination of CAWI and CATI).

Specializations: Ad-hoc within a week surveys, Campaign tracking studies, Real-time online reporting, Sound statistical analyses, Social Values, Focus groups.

Panels: Consumer and business panels for the use of CAWI studies.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Public Sector / Government

Research Solutions

  • Business-to-business
  • Consumer Research
  • Image Studies
  • Segmentation Research
  • Online/Mobile Panel

Research Services

  • Data Collection / Field Services
  • Omnibus Surveys
  • Qualitative
  • Focus groups
  • Quantitative
  • Mail
  • Mystery shoppers
  • PAPI

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Australia
  • Belgium
  • Brazil
  • Canada
  • China
  • France
  • Germany
  • Indonesia
  • Italy
  • Japan
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Netherlands
  • Poland
  • Romania
  • Russian Federation
  • South Africa
  • Spain
  • Suriname
  • Sweden
  • Turkey
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Frits Spangenberg
Founder
ESOMAR Member

Menting Indra

Mr. Frits Spangenberg, Drs.

Mr. Karel Slootman, Drs.

Mr. Martijn Lampert, Drs


Enterprise partners (WIN (Worldwide Independent Network of Market Research and Opinion Poll))

MARKET ANALYSIS
R. Felix Kleis 23
Santa Monica
88035-330 Florianopolis
SC
Brazil
Phone: +55-48-3364.0000
Léger
507 Place d'Armes
H2Y 2W8 Montreal
QC
Canada
Phone: 1 514 982 2464
Consumer Search Hong Kong Ltd.
Unit 3706 37/F One Kowloon 1 Wang Yuen Street Kowloon Bay Hong Kong
852 Hong Kong
Hong Kong
China
Phone: +852 2891 6687
EMC - Etudes de marché et Conseils
EMC COTE D’IVOIRE Rue L139, 2 plateaux 7ème tranche, Immeuble Tano
01BP 7005 Abidjan 01 Abidjan
Côte d'Ivoire
Phone: +2250505670120
Taloustutkimus Oy
Lemuntie 9
FI-00510 Helsinki
Finland
Phone: +358-10-758.511
THE BVA FAMILY
123 BD DE GRENELLE
75015 Paris
France
Phone: +33-1-7116.8800
Produkt + Markt GmbH & Co. KG
Otto-Lilienthal-Strasse 15
49134 Wallenhorst
Germany
Phone: 495 407 8850
RED C Research & Marketing Ltd
Block G, East Point Business Park,
Clontarf
3 Dublin
Choose State
Ireland
Phone: +35318186316
BVA Doxa
Via B. Panizza 7
20144 Milan
Italy
Phone: +39-02-4819.3320
WIN (Worldwide Independent Network of Market Research and Opinion Poll)
Via B. Panizza 7
20144 Milan
Italy
Phone: +393356207347
Nippon Research Center Ltd.
4-26-5 Kotobashi
Sumida-ku
130-0022 Tokyo
Japan
Phone: +81-3-6894-6400
Brain - Brand Investigation S.A. de C.V.
Av. Mariano Escobedo # 353 B - 3er Piso, Int 3A
11560 Mexico City
Mexico
Phone: +52-55-4211.1000
Motivaction International B.V.
Marnixkade 109F
1015 ZL Amsterdam
Netherlands
Phone: +31-20-589.8383
MARKET TRENDS INTERNATIONAL LIMITED
1-7, Muri Okunola Street, 2nd Floor, Victoria Island
01 Lagos
LAGOS
Nigeria
Phone: +234(0) 803 319 3633
Datum Internacional S.A.
Alberto del Campo 429 of 7A
17 Lima
Peru
Phone: 511 215 0600
PSRC
10th Floor OMM CITRA Building
San Miguel Avenue, Ortigas Center
1600 Pasig City
Philippines
Phone: 632 638 4528
Mediana Institut for market and media research
Likozarjeva 3
1000 Ljubljana
Slovenia
Phone: +386-1-234.5150
Instituto DYM S.A.
Corcega, 329 4ª planta
08037 Barcelona
Spain
Phone: +34-93-415.2020
Indochina Research (Vietnam) Ltd.
408 Dien Bien Phu, ward 11, District 10
Ho Chi Minh City
Vietnam
Phone: +(84) 8 39205900
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