Motivaction International B.V.

Amsterdam, Netherlands Corporate Member ESOMAR Corporate Member

Marnixkade 109F
1015 ZL Amsterdam
Netherlands
Phone: +31-20-589.8383
Fax: +31-20-589.8300

Motivaction International is a research company that provides decision makers in companies and institutions with insight and advice on the basis of high standard quantitative and qualitative research, guaranteed by thorough fieldwork.

Founded 1984
Employees 85
Turnover EUR 9.000.000

Company type:

  • Full Service Market Research Agency

Affiliation:
GlobalNR, WIN/Gia

Professional Associations:

  • MOA
  • Research Keurmerkgroep
  • WAPOR
  • Aimri
  • AQR
  • SWOCC, GlobalNR

Certification:
ISO 9001 - KCC; ISO 20252 - KCC, ISO 26362 - KCC, 14001 - KCC

Motivaction International is a research company that provides decision makers in companies and institutions with insight and advice on the basis of high standard quantitative and qualitative research, guaranteed by thorough fieldwork and more than 33 years of expertise in both public and industry sectors. Motivaction is specialized in researching Target Group Analysis and Profiling (Local, International), Identity and Image, Communication, Fast Moving Consumer Goods, Business to Business, Pharmaceutical and Health Care products, ICT and Leisure, Media and Communications, Public Services, Neuromarketing, Culture Related Market, Work Perception and Labour Market, and Housing, Big Data, Living and Urban Design.

Research methods: Web surveys (CAWI), fuelled by permission base of 60,000 respondents in the Netherlands and access to international panels, Telephonic surveys (CATI) in 20 languages, Mixed mode surveys (combination of CAWI and CATI).

Specializations: Ad-hoc within a week surveys, Campaign tracking studies, Real-time online reporting, Sound statistical analyses, Social Values, Focus groups.

Panels: Consumer and business panels for the use of CAWI studies.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Public Sector / Government

Research Solutions

  • Business-to-business
  • Consumer Research
  • Image Studies
  • Segmentation Research
  • Online/Mobile Panel

Research Services

  • Data Collection / Field Services
  • Omnibus Surveys
  • Qualitative
  • Focus groups
  • Quantitative
  • Mail
  • Mystery shoppers
  • PAPI

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Australia
  • Belgium
  • Brazil
  • Canada
  • China
  • France
  • Germany
  • Indonesia
  • Italy
  • Japan
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Netherlands
  • Poland
  • Romania
  • Russian Federation
  • South Africa
  • Spain
  • Suriname
  • Sweden
  • Turkey
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Frits Spangenberg
Founder
ESOMAR Member

Mr. Pieter Paul Verheggen
CEO
ESOMAR Member

Mr. Karel Slootman, Drs.

Mr. Martijn Lampert, Drs

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