MarketResponse International Group

Leusden, Netherlands

Leusderend 36
P.O. Box 333
3830 AJ Leusden
Netherlands
Phone: +31-33-330.3333
Fax: +31-33-330.3330

MarketResponse is a leading research consultancy agency in the Netherlands, enthusiastic and committed.

With over 27 years of experience, MarketResponse is the agency that gives companies insight…

Founded 1985
Employees 70
Turnover EUR 9.000.000

Company type:

  • Full Service Market Research Agency

Affiliation:
MarketResponse International Group

Professional Associations:

  • Marktonderzoek Associatie
  • NIMA

Certification:
ISO; MOA Keurmerk

MarketResponse is a leading research consultancy agency in the Netherlands, enthusiastic and committed.

With over 27 years of experience, MarketResponse is the agency that gives companies insight into customer experiences and provides guidance for effective customer approach. By exploiting and analysing customer data, and combine this with research into the customer experience, we can optimise value for the end-customer.

In June 2013, SmartAgent became part of the MarketResponse International Group. Since 2000, SmartAgent is working with the BSR segmentation model and focuses heavily on data analysis, profiling and perception.

The integrated approach of MarketResponse and SmartAgent provides a clear understanding of the huge amount of 'big data' available today and allows investments in Customer Intelligence, Customer Journey Management, Customer Communication, Customer Loyalty and Customer Innovation to be optimised.

Research specializations

Market Sectors

  • Energy / Utilities
  • Financial Services
  • Media
  • Cable / Satellite TV
  • Telecommunications
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Brand Research
  • Consumer Research
  • Customer Satisfaction Studies
  • Pricing Studies
  • Segmentation Research

Research Services

  • Consultancy
  • Marketing Research
  • Social Media Research
  • Business Insights
  • Qualitative
  • Focus groups
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • Mail

Research conducted in

Regions

  • America (Central)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Andorra
  • Austria
  • Belgium
  • Canada
  • Channel Island
  • Denmark
  • Finland
  • France
  • Germany
  • Gibraltar
  • Granada
  • Greenland
  • Iceland
  • Ireland
  • Isle of Man
  • Italy
  • Lichtenstein
  • Luxembourg
  • Malta
  • Mexico
  • Monaco
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Willem Brethouwer
founder/director
ESOMAR Member

Mr. Willem T. Brethouwer

Mr. Jorgen Botermans

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