51 Hurstmere Road
0622 Auckland
New Zealand
Phone: 649 488 0111

Infotools provides leading consumer intelligence software & services, with 32 years of expertise in market research data analysis & reporting. Our Harmoni platform is used by the world's largest brands & insights teams for its impressive speed-to-insight & greater consumer understanding abilities.

Founded 1990

Company type:

  • Consulting services
  • Software / Technology / Platform Provider
  • Analytical services

Professional Associations:

  • RANZ - The Research Association New Zealand
  • AMSRS - Australian Market & Social Research Society

Infotools is a leading consumer intelligence software & services provider, with 32 years of expertise in working exclusively with the market research and insights sector to process, analyze, visualize & share market research data. Our Harmoni platform is used by the world's largest brands & insights teams to better understand their market & customers.

Our powerful cloud-based software platform, Harmoni, is purpose-built for handling the complexity and nuances of market research data. From data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts – Harmoni is a true 'data-to-decision-making' solution.

With over three decades of partnering with both in-house corporate insights teams and market research agencies, we have in-house research & data experts who can help you with data shaping and organization, insights discovery, analysis, visualization, and reporting. Insights teams can also choose self-service, depending on their strategic priorities.

With a presence in the US, Europe, South Africa & New Zealand, we work with some of the world’s best known brands, including Coca-Cola, Orange, Samsung, Shopify, and Mondelez.

We don't do data collection. But once you have your data, we help you see it differently - making it easy for you to find & share compelling insights that inspire decision-makers to take action. All of which helps bring about positive change in the lives of your employees & customers, and in your business.

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Cosmetics / Hygiene
  • Electronics
  • Foods / Nutrition

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Tracking
  • Brand Research
  • Business Intelligence services & solutions
  • Customer Satisfaction Studies
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Data Audit & Exploration (incl enrichment & integration)
  • Data Mining and Analysis
  • Research Software
  • Research Software - General
  • Quantitative
  • Reporting, Presentation, Data Visualisation
  • Quantitative
  • Statistical Analysis

Research conducted in


  • Africa
  • Asia (Australasia)
  • America (South)
  • America (North)
  • Europe (Northern/Western)


  • Australia
  • Colombia
  • New Zealand
  • South Africa
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Geoff Lowe
Executive Director
Linkedin profile

Mr. John Bird
Executive Vice President - Client Development

Mr. Ant Franklin

Howard Michael

Horst Feldhaeuser

Charlotte Hearn

Andrea Mitlag


Enterprise partners (Infotools)

51 Hurstmere Road
0622 Auckland
New Zealand
Phone: 649 488 0111
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