Sterling Business Research & Consulting Ltd.

Lagos, Nigeria Corporate Member ESOMAR Corporate Member

Plot 390, George Crescent, Abalajobi Estate, By Oasis Bakery
Off WEMPCO Road Ogba GRA-Ikeja
Lagos
Lagos
Nigeria
Phone: +234-1-8033-0026-87
Fax: +27-86-639.8363

Established 2004, Sterling Business Research and Consulting is a full service marketing research provider, which has conducted several research projects in Nigeria and the African region. We are an…

Founded 2004
Employees 30
Interviewers 120

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • Nigeria Market Research Association(NiMRA),Nigeria Institute Of Management Consultant(MiMCO),APCON

Certification:
NiMRA, APCON, MIMCON

Established 2004, Sterling Business Research and Consulting is a full service marketing research provider, which has conducted several research projects in Nigeria and the African region. We are an independent and owner managed agency.

We are deeply committed to quality of information and the action-ability of the insight that we deliver to our clients.

Our research operations are fully internalized; from project design to presentation of findings. We offer�one-stop� market research solutions to our clients in various segments of the economy, such as: Media Communication, Banking, Advertising, Foods and Beverages, Soap and Detergents, Home care and Appliance, Media, Telecommunication, Wine and Spirits as well as Confectionary etc.

Our real network of field operations and partners cut across West, East and North Africa sub-regions. This provides us with local field coverage and insights unique to each market.

 Our mandate is to provide our clients with cutting edge market research designs, data collection and data analysis solutions through an open and transparent relationship, aimed at achieving common goals and establishing long-lasting co-operations.

Research specializations

Market Sectors

  • Beverages
  • Durables / Electrical Goods
  • Detergents
  • Foods / Nutrition
  • Telecommunications

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Business-to-business
  • Consumer Research
  • New Product Research
  • New Product Research - General
  • Usage & Attitude Studies

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Quantitative
  • PAPI

Research conducted in

Regions

  • Africa

Countries

  • Benin
  • Burkina Faso
  • Cameroon
  • Chad
  • Congo, Democratic People's Republic
  • Côte d'Ivoire
  • Egypt
  • Ethiopia
  • Ghana
  • Kenya
  • Nigeria
  • Senegal
  • Sierra Leone
  • Togo

Key people

Mr. Seun Ajayi
MD/CEO
ESOMAR Member
Linkedin profile

Mrs. Bike Ajayi

Mr. Seun Orelusi

Mr. Victor Onfomi

Mr. Adeleye Adekunle

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