Market Surveys International

Lagos, Nigeria

Corporate Member ESOMAR Corporate Member

12 Afolabi Aina Street, Off Allen Avenue, Ikeja, Lagos, Nigeria.
+234 Lagos
Lagos
Nigeria
Phone: +234 8062807319

Market Surveys International is a full service research agency, based in Lagos, Nigeria. The company was incorporated in 2008 and started operations same year. We specialize in both quantitative and qualitative studies across all sectors of the economy. We also conduct mystery shopping assignment

Founded 2008
Employees 15
Turnover 25000000
Interviewers 650

Company type:

  • Full Service Market Research Agency
  • International Market Research Services
  • Mystery Shopping Services

Affiliation:
Mystery Shopping Practitioner Association (MSPA)

Professional Associations:

  • Africa Marketing Research Association (AMRA)

Certification:
The Institute of Management Consultants

Market Surveys International Limited (MSI) is a full-service research agency with headquarters in Lagos, Nigeria. MSI was registered and commenced operations in April 2008. We have vast experience in marketing, monitoring & evaluation, media, mystery shopping, social and opinion research studies.

MSI has adequate human, capital and materials resources to handle large scale survey (quantitative and qualitative). Over 95% of surveys are done digitally using Survey-to-go, Nfield, Voxco offline and Dimension softwares.

Our coverage spans all the States in Nigeria and some African countries, particularly Ghana, Niger, Senegal, Kenya, Benin Republic, Cameroon, Togo, Cote'd voire, South Africa, Tanzania, Ethiopia, Uganda, Sierra Leone, Zambia, Zimbabwe, Liberia, Democratic Republic of Congo, Rwanda, Angola and Egypt.

We have over 250 interviewers and supervisors in each country we operate. Specifically, we have over 650 interviewers and supervisors comprising both males and females who are resident across all the states in Nigeria. This gives us a better chance to provide top quality fieldwork in any part of the country.

Research specializations

Market Sectors

  • Consultancy
  • Consumer Services
  • Financial Services
  • New Products
  • Political Polling / Planning

Research Solutions

  • Business-to-business
  • Consumer Research
  • Social Research
  • Tracking Studies
  • Usage & Attitude Studies

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CAPI
  • Online
  • Research Software
  • Qualitative
  • Ethnography

Key people

Dr. Ibhade Inegbenekalo
Managing Director
ESOMAR Member

Resources

Amenities

Facility details

Locations:

12 Afolabi Aina Street, Off Allen Avenue, Ikeja, Lagos, Nigeria.

Building type:

Commercial building

Facility features:

High-definition TV
Office services
Onsite parking
Overhead projector
Recording - Audio
Recording - Video
Wireless Internet

Recruiting method:

In-home and panel recruitment

Recruiting area:

General population and B2B

Travel time:

15 minutes from airport

30 minutes from downtown

Type:
Dimensions:
Capacity:
Observation room capacity:
Focus Group
11X0 feet
12
3
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