SB&B Marketing Research

Lahore, Pakistan

258 A,
New Muslim Town
54700 Lahore
Punjab
Pakistan
Phone: +92-42-3583.2662
Fax: +92-42-3583.2668

SB&B Marketing Research, with offices in Pakistan and North America, has gained the respect of marketing and advertising professionals through first-hand, hard won experience. We are a consultancy…

Founded 1996
Employees 35
Interviewers 100

Company type:

  • Full Service Market Research Agency

Affiliation:
ESOMAR, QRCA, MRIA

Professional Associations:

Certification:
ESOMAR, MRIA, QRCA

SB&B Marketing Research, with offices in Pakistan and North America, has gained the respect of marketing and advertising professionals through first-hand, hard won experience. We are a consultancy that has pioneered psychodynamically oriented techniques & we produce debriefs which extend beyond simple data.

SB&B’s co-founder, Batool Batalvi (MSc. Clinical Psychology), has developed ‘Psychodynamics’ a unique paradigm for qualitative research, inspired by a mélange of psychoanalytic and psychotherapeutic techniques.

Psychodynamics relies on methods we often associate with the process of psychotherapy’s clinically oriented techniques. It's 5-Keys diagnostic tools, help to conceptualize and distill the multi-dimensionality of consumer schema into rich, strategic and actionable templates for immediate use by clients. Guiding innovation, new product development and communication that targets consumers' underlying emotional derivatives and decision making motivators. Batool’s Psychodynamic module essentially works like therapy, and our combined passion for market research ensures that our clients always GET more!

SB&B prides itself in having conducted research for over 80 businesses, including Nestlé-Estee Lauder-Smucker Foods-Firmenich-The Gates Foundation-Environics Canada-Kraft Foods-Pizza Hut-Danone-Reckitt Benckiser-Honda-Standard Chartered-Coca Cola-Synovate-Unilever-ICI-VOA-Caltex-Total-Levis-HPI-BBC News-Intermedia-Gfk-Clarins-Frutarom-Takasago-Deloitte- and many MORE

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Beverages
  • Consultancy
  • Foods / Nutrition
  • Telecommunications

Research Solutions

  • Brand Research
  • Customer Satisfaction Studies
  • New Product Research
  • Packaging / Design
  • Projective Techniques
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Statistical Analysis
  • Qualitative
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • CAPI
  • Mail

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Europe (Central/Eastern)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Canada
  • France
  • Hong Kong
  • India
  • Pakistan
  • South Africa
  • Sri Lanka
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)

Key people

Mrs. Batool Batalvi
Owner
ESOMAR Member
Linkedin profile

Mrs. Batool H Batalvi

Mr. Mubashir Mushtaq Beg

Mr. Khurram Chaudhry

Mr. Naseem Ahmad

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