iris communications

Lahore, Pakistan

1st Floor, 176-Y
Commercial Area, DHA
54792 Lahore
Pakistan
Phone: 923 572 7346
Fax: 923 589 6918

iris communications believes in the motto "individual reflections in sync". Created by the dynamic duo, Maryam and Huma, iris research unit comprises of well trained and experienced professionals who…

Founded 1997
Employees 75
Turnover USD 2.5 million
Interviewers 130+

Company type:

  • Full Service Market Research Agency

Affiliation:
Management Association of Pakistan

Professional Associations:

iris communications believes in the motto "individual reflections in sync". Created by the dynamic duo, Maryam and Huma, iris research unit comprises of well trained and experienced professionals who work individually to achieve their goals.

iris communications offers a comprehensive range of Market Research services that combine qualitative and quantitative research techniques tailored to their client's business. iris research experience encompasses investigation of several areas, some of which are mentioned below:
- Advertisement/TVC testing
- Pre and Post launch testing and evaluation
- Brand Tracking surveys
- Central locations tests
- Consumer profile/habit and attitude surveys
- Customer satisfaction
- Household consumer panel studies
- Knowledge and Attitude Practices (KAP studies)
- New Product/concept/packaging tests
- Pharmaceutical and healthcare surveys
- Product positioning and segmentation
- Qualitative studies (FGDs and IDIs)
- Household immersion/Shopalongs
- Mystery Buyer studies
- Telephonic interviews
- Syndicated studies
- Youth trends tracking studies
- POS material evaluation studies

Our purpose statement - "With a vision to be the leading integrated marketing services organization, exceeding our client's expectations, we aspire to build life-long partnerships through unmatched commitment and creative solutions."

Research specializations

Market Sectors

  • Beverages
  • Demographics
  • College / University Students
  • Detergents
  • Foods / Nutrition

Research Solutions

  • Concept development & Strategy
  • Concept / Positioning Development
  • New Product Research
  • Product / Sensory Testing
  • Retail Research
  • Exit Interviews
  • Mystery Shopping

Research Services

  • Consultancy
  • Marketing Research
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CAPI
  • Mystery shoppers

Research conducted in

Countries

  • Pakistan

Key people

Ms. Maryam Wazirzada
Managing Partner
ESOMAR Member

Ms. Huma Maqsood

Ms. Rabiya Faiq

Mr. Asim Nawaz

Share this company: Share on LinkedIn Share on Facebook Share on Twitter