AFTAB Associates (PTV) Ltd

Lahore, Pakistan

54660 Lahore
Phone: +92-42-35817191-96

Aftab Associates, founded in 1983, is one of the oldest, full service Market Research agency in Pakistan.

It has offices in Karachi, Lahore and Rawalpindi. It has a field network covering the the country including hard to reach Northern areas, Baluchistan as well as Afghanistan.

Founded 1983
Employees 60
Interviewers 300+

Company type:

  • Full Service Market Research Agency

Professional Associations:

Market Research Society of UK

All methods of data collection are employed such as; online, CAPI, CATI, telephone and PAPI.
Aftab Associates has another exciting collaboration with a renowned international online research partner – YouGov (the world-leading online market research company) to launch online research and an online research panel in Pakistan.
Within a few months, YouGov Aftab has managed to have 14,000+ active members in it's panel.

Aftab Associates is also known for executing large scale syndicated surveys. It established the Socio-economic Classification of Pakistan which is still used as the common currency to measure consumer affordability by the industry. It has conducted a syndicated thirty thousand household survey across urban and rural Pakistan to upgrade the SEC system and replace it with the Living Standard Measurement (LSM). In addition the company has a large database on attitudes and behaviors of Pakistanis through large scale surveys such as;

Pakistani Women, Digital Life, Multi-media Consumption Habits, Travel Habits of Pakistanis, TV Establishment surveys, etc.

Aftab Associates is run by a team of experienced quantitative and qualitative researchers. The company has an in-house hall test facilities equipped with kitchens to conduct live cooking/ethnographies. There is an in-house CATI facility with call recording features and on-line data entry capabilities. All offices have one way mirror viewing facility and groups can be observed.

Research specializations

Market Sectors

  • Beverages
  • Electronics
  • Financial Services
  • Foods / Nutrition
  • Telecommunications

Research Solutions

  • Brand Research
  • Consumer Research
  • New Product Research
  • Product / Sensory Testing
  • Retail Research
  • Shopper Insights
  • Tracking Studies

Research Services

  • Analytical Services
  • Segmentation Analysis
  • Social Media Research
  • Qualitative
  • Quantitative
  • CAPI
  • CATI
  • Online

Research conducted in


  • Afghanistan
  • Pakistan

Key people

Ms. Sarah Aftab

H. Aftab Ahmad

Khaola Shahid

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