Advantage Market Intelligence Ltd.

Nottingham, United Kingdom (GB)

14 Park Row
NG1 6GR Nottingham
United Kingdom (GB)
Phone: +44 1157270321

Experts in market and competitor analysis, UK and international market research (primarily Latin America).
Over 25 years' experience.
Advantage is a bilingual agency based in UK and Peru.

Founded 2014
Employees <10

Company type:

  • Data Collection / Field Services
  • International Market Research Services
  • Secondary / Syndicated Research Services

Advantage Market Intelligence Ltd, Advantage Market Intelligence S.R.L., Advantage LATAM Insights

Professional Associations:

  • MRS

MRS Company Partner

Advantage is a small market research company based in the UK, with an office in Peru.

From focus groups and surveys to market analysis and competitive intelligence. We do it all and we do it well.

Our market research and market intelligence services include:
- Intelligence: market attractiveness, sizing and entry support
- Market research: concept testing, branding, satisfaction, use & attitudes, B2B and B2C audiences - Qualitative, quantitative and desk methodologies

We have over fifteen years’ experience of analysing industries, markets and competitors in the UK and internationally. Our experience includes agency as well as European and global client side roles. Our analysis framework can be applied to any industry and combines multiple tools with up-to-date information sources and a rigorous desk research process.

We draw from over twenty years’ experience to create the right market research solution for your business need. We conduct qualitative, quantitative and desk research in the UK and internationally.

Our international focus is in Latin America where part of the team is located and we have a strong network of local partners across the region.

Research specializations

Market Sectors

  • Consumer Services
  • Education
  • Energy / Utilities
  • New Products
  • Technology

Research Solutions

  • Brand Research
  • Business-to-business
  • Consumer Research
  • New Product Research
  • New Product Research - General
  • Usage & Attitude Studies

Research Services

  • Consultancy
  • Business-to-Business Research
  • International Research
  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CAPI
  • CATI
  • Research Software
  • Survey (questionnaire, sampling)

Research conducted in


  • America (Caribbean)
  • America (Central)
  • America (South)
  • Europe (Central/Eastern)
  • Europe (Northern/Western)


  • Antigua and Barbuda
  • Argentina
  • Austria
  • Barbados
  • Belgium
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Costa Rica
  • Denmark
  • Dominica
  • Dominican Republic
  • Ecuador
  • Finland
  • France
  • Germany
  • Guatemala
  • Ireland
  • Italy
  • Mexico
  • Netherlands
  • Nicaragua
  • Norway
  • Paraguay
  • Peru
  • Poland
  • Portugal
  • Puerto Rico
  • Romania
  • Spain
  • Sweden
  • Switzerland
  • Trinidad & Tobago
  • United Kingdom (GB)
  • Uruguay
  • Venezuela

Key people

Mr. Kevin Simmonds

Snr. Hector Alfaro

Maria Alfaro Simmonds

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