ASM Market Research and Analysis Centre ltd.

Kutno, Poland

Corporate Member ESOMAR Corporate Member

5 Grunwaldzka street
99-300 Kutno
Phone: +48243557754
Fax: +48243557700

ASM Market Research and Analysis Centre Ltd. (ASM) offers wide range of research and analytic services for clients worldwide. We provide qualitative and quantitative research methodologies including neuromarketing techniques: Eyetracking, EEG, GSR, EMG, Face Tracking/Reading.

Founded 1996
Employees 30
Interviewers 574

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • The Polish Association of Public Opinion and Marketing Research Firms (OFBOR)
  • PTBRiO
  • PTE

PKJPA - Polish Interviewer Quality Control Scheme; ISO 9001:2000 certification

ASM Market Research and Analysis Centre Ltd. (ASM) is a company that offers research and analytic services for clients in Poland and Europe. In 2011 we have been granted by the Minister of Economy with the status of Research and Development Center. Apart from strongly developed research activities on the Polish market focused around construction, energy, transport, ICT and automotive sector, but not limited to, since 2006 we provide European level research and consultancy services based on knowledge and experience gathered from more than 40 managed projects.rnrnHaving own technical resources and organised network of interviewers, ASM offers a full range of qualitative and quantitative research methodologies including neuromarketing each time tailored to customers needs in order to answer to a specific problem or market situation:rn- professional network of interviewers managed by professional regional coordinators covering the whole country,rn- directly supervised CATI with CATI SUPPORT (web application enabling monitoring of the interviewing process),rn- innovative research with the use of biometric techniques: EYE TRACKING, ELECTROENCEPHALOGRAPHY (EEG), GALVANIC SKIN RESPONSE (GSR), ELECTROMYOGRAPHY (EMG), FACE TRACKING / FACE READING (FT)rn- Focus Group Interview lab with one-way mirror allowing clients to examine the progress of the interview from remote locations (via Internet),rn- conference and training room with multimedia facilities.

Research specializations

Market Sectors

  • Automotive
  • Education
  • Energy / Utilities
  • Financial Services
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Business-to-business
  • Consumer Research
  • Retail Research
  • Mystery Shopping
  • Segmentation Research
  • Social Research

Research Services

  • Analytical Services
  • Segmentation Analysis
  • Statistical Analysis
  • Data Collection / Field Services
  • Data Collection Management
  • Questionnaires
  • Support Service provider
  • Database Development

Research conducted in


  • Europe (Central/Eastern)


  • Albania
  • Belarus
  • Bosnia-Herzegovina
  • Bulgaria
  • Croatia
  • Cyprus
  • Czech Republic
  • Estonia
  • Greece
  • Hungary
  • Latvia
  • Lithuania
  • Macedonia
  • Moldova, Republic of
  • Montenegro
  • Poland
  • Romania
  • Russian Federation
  • Serbia
  • Slovakia
  • Slovenia
  • Turkey
  • Ukraine

Key people

Ms. Agnieszka Kowalska
Head Of The Knowledge and Technology Transfer Department, Senior Project Manager
Linkedin profile

Mrs. Malgorzata Walczak-Gomula

Mrs. Elzbieta Syrda


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