IMAS International

Wroclaw, Poland

al. Armii Krajowej 61
50-541 Wroclaw
Phone: +48-71-7710800
Fax: +48-717710801

Are you looking for a reliable partner in Poland or CEE who will treat your research needs with highest respect? Are you looking for a professional and experienced partner with highly skilled qualitative & quantitive ressources as well as proprietary online capabilities? You are in the right place.

Founded 1994
Employees 16
Interviewers 300

Company type:

  • Full Service Market Research Agency

IMAS Group

Professional Associations:

  • Polish Association of Public Opinion and Marketing Research Firms (OFBOR)

Certificate Interviewer Quality Control Program by OFBOR

IMAS Poland, established in 1994, is an independent full service qualitative and quantitative market research agency. We have long-standing, very experienced staff, are uncomplicated and easy to work with. Our senior people are well backed up by efficient and thoughtful qual & quant practitioners representing the new generation of researchers. We manage projects efficiently, with care and on time - those are not ours but our client's opinions. Please see our company presentation to get more information.


- ad hoc in all methodologies (FGI, IDI, CATI, FTF PAPI and CAPI, Online panel & online communities)

- reliable local partner in Poland for data collection and data processing

- international co-ordination of multinational jobs

- design of research, fieldwork co-ordination, data collection, analysis and report (the whole project handling or only chosen parts of it)


- well experienced staff; own moderators, IDI interviewers, recruiters, own researchers (English and German speaking)

- own CATI center: 35 interviewing stations, web-based software

- own on-line panels, about 44K active panel members

- in-house data processing

Research specializations

Market Sectors

  • Agriculture
  • Financial Services
  • IT / Software / Hardware
  • Telecommunications
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Tracking
  • Brand Research
  • Business-to-business
  • Projective Techniques
  • Online/Mobile Panel

Research Services

  • Consultancy
  • Advertising / Communication
  • Mobile Research
  • Mobile Ethnography
  • Panels
  • Communities
  • Social Media Research
  • Sample & Recruiting
  • Qualitative
  • Focus groups

Research conducted in


  • Europe (Central/Eastern)
  • Europe (Northern/Western)


  • Austria
  • Czech Republic
  • Germany
  • Hungary
  • Poland
  • Romania
  • Russian Federation
  • Slovakia
  • Ukraine

Key people

Mr. Jerzy Prokopiuk
Managing Director

Mrs. Beata Katarzyna Pachnowska Ph.D.


Share this company: Share on LinkedIn Share on Facebook Share on Twitter