Brennan Group

Bucuresti, Romania

Corporate Member ESOMAR Corporate Member

Nicolae Caramfil Nr 43 Apt 1
014142 Bucuresti
Phone: +40744331681

Brennan Group is a professional Romanian market research agency located in Bucharest.
The company offers in Romania market & marketing research services from 2001.
Over 2500 projects have been completed so far for different types of clients throughout many industries and leading companies.

Founded 2001
Employees 9
Turnover $ 800,000
Interviewers 600

Company type:

  • Full Service Market Research Agency
  • Quantitative Research Services

The agency covers a wide range of knowledge and capabilities in various researches: product market analysis; new product testing/launch; market share; market segmentation; customersatisfaction; consumer tracking; brand image / equity; pricing research; map values; loyalty & retention; mind share; mystery shopping; advertising research; sales analysis; B2B (business to business) research, etc.

In order to perform these studies, we combine qualitative methods (focus-groups, in-depth interviews, ethnographic research, etc.) and quantitative ones (sample based investigations, consumer/firm panels or census, etc.).

We encourage mix of methodologies which can extend consumers’ knowledge to business insights. We are committed to both zoom projects, with traditional and sophisticated qualitative approaches and recurrent consumer tracking (quantitative investigations).

Since 2001, Brennan Group has provided world class marketing researches to a wide variety of organizations. We follow the same philosophy for each business challenge:

- Customized designs & credible studies for both managers and frontline employees;

- Valuable data, both for measuring marketing research metrics, but also as a foundation for improvement;

- Delivering managers at each level of the organization through the most useful reports & recommendations.

Research specializations

Market Sectors

  • Financial Services
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Petrol / Oil / Gas
  • Telecommunications

Research Solutions

  • Business-to-business
  • Consumer Research
  • Employee Research
  • Retail Research
  • Mystery Shopping
  • Reputation Research

Research Services

  • Consultancy
  • Consumer Research
  • Data Collection / Field Services
  • Data Collection Management
  • Qualitative
  • Focus groups
  • Quantitative
  • CATI
  • Mystery shoppers

Research conducted in


  • Europe (Central/Eastern)


  • Romania

Key people

Mr. Serban Florea
General Manager
Facebook profile
Linkedin profile

Virgil Micu

Mircea Goea

Cristina Parvulescu

Simona Ene

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