AHA Moments

Bucharest, Romania

Corporate Member ESOMAR Corporate Member

14, Iani Buzoiani St.
Phone: 0040756088070
Fax: 0040756088070

Full service research agency, encompassing top notch research, analysis & marketing professionals (+15 yrs experience).
We create value in all projects we run through 1) adapting to your business, 2) infusing traditional methods with disruptive technologies & 3) having an agile strategic thinking.

Founded 2020
Employees 8
Interviewers 100

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • Analytical services

Professional Associations:

AHA MOMENTS is a new, but experienced research company, founded in 2020, encompassing professionals with top experience in marketing research (+15 yrs experience in management team, +6 yrs in execution team).

Services: qualitative research, quantitative research, data analysis, web listening.

Our offer: Full repertoire of solutions:
1) Light up ideas: Needs Segmentation, Online communities, Occasions Segmentation, Brand Health & U&As, Data Mining, Experience Immersions, Ideation Sessions.
2) Fine-tune strategy stage: Communication design & test, Product development & Testing, Package Optimisation, Pricing & Promo Strategy (CBC, ACBC), Shopper Inquest, Market Volumetric Forecast.
3) Monitor progress stage: Brand Health & Ad Tracker, Web Listening, Events Effect, Consumer Journey with Design Thinking, Customer Experience Management.

Industries: FMCG (beverages, dairies, cans, snacks, sweets, cooking products, personal care, HH care, alcoholic drinks), tobacco, fashion, telecom, retail, banking, betting & gambling, pharmaceutical, automotive.

Targets: B2C profiles (children, teens & youth, adults & seniors, premium strata) and B2B profiles (pharmacists, doctors, decision makers in companies, employees, business partners, spokespersons/ influencers).

Research specializations

Market Sectors

  • Durables / Electrical Goods
  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Service Industries

Research Solutions

  • Brand Research
  • Pricing Studies
  • Retail Research
  • Shopper Insights
  • Segmentation Research
  • Tracking Studies

Research Services

  • Analytical Services
  • Data Driven Consultancy
  • Panels
  • Panels - General
  • Communities
  • Research Software
  • Quantitative
  • Statistical Analysis
  • Social Media Research
  • Business Insights

Research conducted in


  • Europe (Central/Eastern)


  • Romania

Key people

Mrs. Manuela Mancas
Managing Director

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