MIA - Marketing Institute Limited

Bucharest, Romania

9 Arch. Stefan Burcus
Phone: +40 311078518
Fax: +40 311078518

We are a team of artisans and innovators in marketing research, we make our skills work for our clients.

We believe in a holistic approach: robust research, cutting edge analysis, compelling insights and clear recommendations.

Founded 1992
Employees 8
Turnover 400000
Interviewers 250

Company type:

  • Full Service Market Research Agency
  • Online Panels / Online Communities
  • Analytical services

Professional Associations:


MIA Marketing Institute is a pioneering company in Romania established in 1992. It is one of the first companies to practically implement Western style research in the country after the fall of communism.

MIA Marketing is a well established, solid Romanian owned company with a reputation of trust and professionalism in the local market and is proud to be working with large multinational companies since the very beginning of their activities in the country.

With a wide experience in qualitative and quantitative research in the field of public opinion research, communication, consumer behaviour and business-to-business services we have formed a research team through specific internal training with outstanding local young professionals and are well prepared to deliver high-quality research for our clients at competitive prices.

We serve clients in a wide variety of industries such as: FMCG, Healthcare, Telecoms, Automotive, Agriculture, Banking, Insurance, IT.

Research specializations

Market Sectors

  • Agriculture
  • Beverages
  • Financial Services
  • Foods / Nutrition
  • Telecommunications

Research Solutions

  • Business-to-business
  • New Product Research
  • Packaging / Design
  • Product / Sensory Testing
  • Pricing Studies
  • Segmentation Research

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Questionnaires
  • Qualitative
  • In-depth interviews
  • Quantitative
  • CAPI
  • Online

Research conducted in


  • Europe (Central/Eastern)


  • Romania

Key people

Mr. Cristian Stefanescu

Mr. Ciprian Zamfirescu - Director

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