Tverskaya 24, entrance 3, 4-th floor
125009 Moscow
Russian Federation
Phone: +7-499-579 31 61
Fax: +7-4995793161

MarketSense is an independent full-service agency, specializing in state-of-the-art ad hoc research. Reliable partner to both research and branding agencies, as well as manufacturers for 13 years. Quality field across Russia and CIS, topped by sophisticated analysis.

Founded 2004
Employees 30
Interviewers 200

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • QUALIS International, OIROM, partnership with Focus Vision network.

Certification:
No1 OIROM Quality Certificate (December 2014)

MarketSense is an independent Moscow-based full-service agency, established in December 2004. We are highly experienced and creative bilingual team, combining local and cross-cultural research expertise.



Key areas of expertise: FMCG, Banking&finance, Telecommunications, Luxury, White goods, Mass media, Social&Opinion Research, Automotive, Farming/agriculture.



Pharma: specially trained medical research team, speakers at EphMRA Conference.



Social responsibility: multi-wave project “GRaSS”, tackling ecology, charity, consumption, and health (since 2014)



Qualitative:

- most complex research formats tailor-made for each particular case;

- focus groups, IDIs, dyads, triads.

- ethnographic studies;

- shopper studies

- recruitment of difficult-to-reach targets (opinion leaders, celebrities in different fields, top-income groups);

- on-line forums with use of our proprietary digital platform “MarketStream” (created in 2014)

- creative sessions/ideations

- computer-aided screening



Quantitative:

- U&A and consumer segmentations;

- concept/product/design tests;

- CAPI and Internet-based data collection;

- eye-tracking

- conjoint analysis





B2B:

- market overviews;

- company profiles;

- customer satisfaction.



Fieldwork:

- Field and tab in Russia and other CIS countries;

- Consumer in-home visits.



Our branded tools and methods:

- "ProvoSense": provocative qualitative interviewing

- "Market Framing": segmentation, based on cognitive frames.

Research specializations

Market Sectors

  • Beverages
  • Cosmetics / Hygiene
  • Foods / Nutrition
  • Telecommunications
  • Tobacco / Cigarettes

Research Solutions

  • Consumer Research
  • Ethnographic Research
  • Image Studies
  • Projective Techniques
  • Online/Mobile Panel

Research Services

  • Analytical Services
  • Statistical Analysis
  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • PAPI

Research conducted in

Regions

  • Asia (Pacific)
  • Europe (Central/Eastern)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Belarus
  • Canada
  • China
  • Germany
  • Kazakhstan
  • Latvia
  • Lithuania
  • Russian Federation
  • Slovenia
  • Ukraine
  • United Kingdom (GB)
  • United States (USA)
  • Uzbekistan

Key people

Mrs. Elena Mosicheva
General Manager
ESOMAR Member

Ms. Olga Petrovich

Ms. Tatyana Ziglina

Resources

Amenities

Facility details

Locations:

MarketSense facility is located in the heart of Moscow, in historical building on Tverskaya - the main street of the city, a hub of culture, business, shopping, and nightlife.
Comfortably for our international clients, our building stands right between Marriott Grand and Intercontinental hotels. 3 minute walk to central metro stations Mayakovskaya, Pushkinskaya and Tverskaya, 20 minutes pedestrian way to Red Square and St.Basil Cathedral.

Building type:

Historical building

Facility features:

1;2;3;7;8;9;12

Recruiting method:

Snowball

Recruiting area:

All regions of Russian Federation

Travel time:

60 minutes from airport

1 minutes from downtown

Type:
Dimensions:
Capacity:
Observation room capacity:
Focus Group
6X4 meter
15
10
Focus Group
5X4 meter
12
9

Office pictures

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