ESOMAR Corporate Member
Tverskaya 24, entrance 3, 4-th floor
125009 Moscow
Russian Federation
Phone: +7-499-579 31 61
Fax: +7-4995793161
MarketSense is an independent full-service agency, specializing in state-of-the-art ad hoc research. Reliable partner to both research and branding agencies, as well as manufacturers for 13 years. Quality field across Russia and CIS, topped by sophisticated analysis.
Company type:
- Full Service Market Research Agency
Professional Associations:
- QUALIS International, OIROM, partnership with Focus Vision network.
Certification:
No1 OIROM Quality Certificate (December 2014)
MarketSense is an independent Moscow-based full-service agency, established in December 2004. We are highly experienced and creative bilingual team, combining local and cross-cultural research expertise.
Key areas of expertise: FMCG, Banking&finance, Telecommunications, Luxury, White goods, Mass media, Social&Opinion Research, Automotive, Farming/agriculture.
Pharma: specially trained medical research team, speakers at EphMRA Conference.
Social responsibility: multi-wave project “GRaSS”, tackling ecology, charity, consumption, and health (since 2014)
Qualitative:
- most complex research formats tailor-made for each particular case;
- focus groups, IDIs, dyads, triads.
- ethnographic studies;
- shopper studies
- recruitment of difficult-to-reach targets (opinion leaders, celebrities in different fields, top-income groups);
- on-line forums with use of our proprietary digital platform “MarketStream” (created in 2014)
- creative sessions/ideations
- computer-aided screening
Quantitative:
- U&A and consumer segmentations;
- concept/product/design tests;
- CAPI and Internet-based data collection;
- eye-tracking
- conjoint analysis
B2B:
- market overviews;
- company profiles;
- customer satisfaction.
Fieldwork:
- Field and tab in Russia and other CIS countries;
- Consumer in-home visits.
Our branded tools and methods:
- "ProvoSense": provocative qualitative interviewing
- "Market Framing": segmentation, based on cognitive frames.
Research specializations
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