B. Savvinskiy 8b1
119435 Moscow
Russian Federation
Phone: +74959872161

We do love people and are amazed with the things they think and do. However, we are more amazed with the things we could do together. The core of our business is bridging customers and business.

Founded 2013
Employees 20
Turnover 1.5 mln EUR

Company type:

  • Full Service Market Research Agency
  • Qualitative Research Consultant / Moderator
  • Qualitative Research Consultant / Focus Group Facility

Salt helps business to grow through bridging it with consumers

We have built FOUR key principles to run project successfully:

Focusing on the consumer. Consumer as the main source of ideas and development, direct communication. Moving away from declaring the principle to the concrete moves for its realization. Profit becomes a criterion for a value creation, not the most important goal.

Business Structure. Postponing internal processes in order to create value for the consumer. Moving away from an entropy towards the conscious value creation movement.

Clarity. Concentration on value creation allows to pull out only the most significant information which speeds up the decision-making process. This transformation will inevitably lead to internal changes within the organization and external expectations from partners.

Family. Involving consumer into a business as an essential working tool, shaping trustworthy relations with the business structure and creation of a long-term working requirements.

Research specializations

Market Sectors

  • Agriculture
  • Apparel / Clothing
  • Fashion Industry
  • Gay & Lesbian Market
  • Toys / Games

Research Solutions

  • Ethnographic Research
  • Focus Groups Facilities
  • Lifestyle & Value Trends
  • Retail Research
  • Shopper Insights
  • Semiotic and Cultural Analysis

Research Services

  • Qualitative
  • Creativity / Ideation Workshops
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Semiotics Research and Analysis

Research conducted in


  • Asia (Central)
  • Asia (Pacific)
  • Europe (Central/Eastern)


  • Armenia
  • Azerbaijan
  • Belarus
  • Czech Republic
  • Georgia
  • Kazakhstan
  • Kyrgyzstan
  • Latvia
  • Lithuania
  • Moldova, Republic of
  • Poland
  • Russian Federation
  • Tajikistan
  • Turkey
  • Turkmenistan
  • Ukraine
  • Uzbekistan

Key people

Maxim Drozd

Marina Ovchinnikova

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