REACH (Research & Consulting House), KSA

Jeddah & Riyadh, Saudi Arabia

Medina Road and Falasteen street in Jeddah
Olaya circon building 10, Riyadh
21313 Jeddah & Riyadh
Saudi Arabia
Phone: +966-12-284.3499
Fax: +966-12-284.3488

Full service with over 30 years of experience in the MENA, strongly present in Saudi Arabia with 2 fully equipped offices located in both Jeddah and Riyadh, offering clients with the best coverage of the Saudi market through a highly dedicated and reliable team at competitive prices.

Founded 1990
Employees 36
Turnover USD 2.000.000
Interviewers 400

Company type:

  • Full Service Market Research Agency

Win/GIA Member, Excellence Mystery shopping network, MSPA

Full service with over 30 years of experience in the MENA, strongly present in Saudi Arabia with 2 offices located in both Jeddah and Riyadh, REACH, bases its work on 5 pillars:
1) A network of field operations covering the whole MENA region reputed for its quality delivery and familiarity with CAPI, CATI, CAWI operations.
2) Reliability, speed of responsiveness and ability to adapt to worldwide communications at different timings
3) A team highly dedicated to excellence and achievement in the most challenging of timelines and a cumulative experience of seniors of over 100 years.
4) Innovation through the creation of unique research systems related to brand equity research and communication mix modeling which are presently commercialized at a worldwide level.
5) Adoption of internationally validated research approaches and techniques able to provide clients with parity breaking market solutions, such as emotional response measurement, semiotics and cultural analyses, and new opportunities detection systems.

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Cosmetics / Hygiene
  • Foods / Nutrition
  • IT / Software / Hardware

Research Solutions

  • Brand Research
  • Media Research
  • Audience Research
  • Projective Techniques
  • Psychographic Research
  • Psychological / Motivational Research

Research Services

  • Analytical Services
  • Statistical Analysis
  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • Recruiting
  • Quantitative
  • Mystery shoppers
  • PAPI

Research conducted in


  • Africa
  • Asia (Pacific)
  • Europe (Central/Eastern)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Algeria
  • Bahrain
  • Benin
  • China
  • Egypt
  • France
  • Iran, Islamic Republic of
  • Iraq
  • Jordan
  • Kuwait
  • Lebanon
  • Libya
  • Morocco
  • Nigeria
  • Oman
  • Qatar
  • Saudi Arabia
  • Sudan
  • Syrian Arab Republic
  • Tunisia
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Yemen

Key people

Mr. Joseph Khoury

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