Reach International-Research & Consulting House, KSA

Jeddah & Riyadh, Saudi Arabia

Jeddah, Gulf Center, office 504 , Medina Road and Falasteen street
Riyadh, Thabit Bin Utaik St. – AlMalaz District – Building # 19 – Office # 3
21313 Jeddah & Riyadh
Saudi Arabia
Phone: +966-12-284.3499
Fax: +966-12-284.3488

Full service with over 35 years of experience in the MENA, strongly present in Saudi Arabia with 2 fully equipped offices located in both Jeddah and Riyadh, offering clients with the best coverage of the Saudi market through a highly dedicated and reliable team at competitive prices.

Founded 1990
Employees 36
Turnover USD 2.000.000
Interviewers 400

Company type:

  • Full Service Market Research Agency
  • Mystery Shopping Services
  • Quantitative Research Services

WIN (World Independent Network) Member, Excellence Mystery shopping network, MSPA, ESOMAR

Full service with over 35 years of experience in the MENA, strongly present in Saudi Arabia with 2 offices located in both Jeddah and Riyadh, REACH, bases its work on 5 pillars:

1) A network of field operations covering the whole MENA region reputed for its quality delivery and familiarity with CAPI, CATI, CAWI operations.

2) Reliability, speed of responsiveness and ability to adapt to worldwide communications at different timings

3) A team highly dedicated to excellence and achievement in the most challenging of timelines and a cumulative experience of seniors of over 100 years.

4) Innovation through the creation of unique research systems related to brand equity research and communication mix modeling which are presently commercialized at a worldwide level.

5) Adoption of internationally validated research approaches and techniques able to provide clients with parity breaking market solutions, such as emotional response measurement, semiotics and cultural analyses, and new opportunities detection systems.

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Durables / Electrical Goods
  • Foods / Nutrition
  • New Products

Research Solutions

  • Consumer Research
  • New Product Research
  • Product / Sensory Testing
  • Psychographic Research
  • Segmentation Research
  • Semiotic and Cultural Analysis

Research Services

  • Analytical Services
  • Statistical Analysis
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CAPI
  • CATI

Research conducted in


  • Africa
  • Asia (Pacific)
  • Europe (Central/Eastern)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Algeria
  • Bahrain
  • Benin
  • China
  • Egypt
  • France
  • Iran, Islamic Republic of
  • Iraq
  • Jordan
  • Kuwait
  • Lebanon
  • Libya
  • Morocco
  • Nigeria
  • Oman
  • Qatar
  • Saudi Arabia
  • Sudan
  • Syrian Arab Republic
  • Tunisia
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Yemen

Key people

Yaman Barakat

Dr. Joseph Khoury

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