Focal Point

Jeddah, Saudi Arabia

Office 8, Surooh Business Center
Hail St.
21313 Jeddah
Saudi Arabia
Phone: +966-12-6521850
Fax: +966-12-6521850

A team of industry experts who are passionate about the power of insights to drive business success.

Founded 2011
Employees 10
Turnover USD1,000,000
Interviewers 180

Company type:

  • Full Service Market Research Agency

Focal Point is a full-service, Market Research and consulting firm offering both Qualitative and Quantitative services. In addition to the research services, we offer social media and financial services.

Our unique methods & services provide strategic direction throughout the marketing process:
- Market assessment: market performance analysis, behavioral analysis
- Business strategy: usage and attitude, market segmentation, ideal location identification
- Concept & Product development: ethnographic studies, concept test, product test
- Positioning and branding
- Promotional and communication tactics: Shoppers research (eye-tracking), Promotion and distribution effectiveness
- Implementation: Interactive Virtual Shopper, launch monitoring
- Market monitoring: brand tracking, sales team evaluation, mystery shopping, price monitoring

Our team includes professionals with vast experience in key business disciplines namely Finance & Banking, Marketing Research, Business Intelligence & IT. Our team has proven track record of providing actionable Solutions & Strategies

Our clients include leading organizations in various industries: Automotive, FMCG, Public Sector, Food & Beverage, Industry & Manufacturing, Real Estate, Advertising, Technology, Consultant & Agencies.

Research specializations

Market Sectors

  • Automotive
  • Cosmetics / Hygiene

Research Solutions

  • Concept development & Strategy
  • Concept Testing
  • New Product Research
  • Car Clinics
  • Usage & Attitude Studies

Research Services

  • Quantitative
  • CAPI
  • PAPI

Research conducted in

Regions

  • Middle East

Countries

  • Cyprus
  • Kuwait
  • Qatar
  • Saudi Arabia
  • United Arab Emirates

Key people

A. Wahab Desai

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