Focal Point

Focal Point is a full-service, Market Research and consulting firm offering both Qualitative and Quantitative services. In addition to the research services, we offer social media and financial services.

Our unique methods & services provide strategic direction throughout the marketing process:
• Market assessment: market performance analysis, behavioral analysis
• Business strategy: usage and attitude, market segmentation, ideal location identification
• Concept & Product development: ethnographic studies, concept test, product test
• Positioning and branding
• Promotional and communication tactics: Shoppers research (eye-tracking), Promotion and distribution effectiveness
• Implementation: Interactive Virtual Shopper, launch monitoring
• Market monitoring: brand tracking, sales team evaluation, mystery shopping, price monitoring

Our team includes professionals with vast experience in key business disciplines namely Finance & Banking, Marketing Research, Business Intelligence & IT. Our team has proven track record of providing actionable Solutions & Strategies.

Our clients include leading organizations in various industries: Automotive (Toyota, Lexus, Ford, Honda, Isuzu, Nissan, Rolls Royce, GM), FMCG (Goody, Clorox, Unilever, American Garden), Industry & Manufacturing (ExxonMobil, Bosch, Hilti), Real Estate (Kinan-Savola), Advertising (RAPP), Technology (Appen), Retail (Pizza Hut, Mikayaji, Subway), Agencies (APCO, GIM, MKS, Morpace.