Consumer Opinion Marketing Research KSA

Jeddah, Saudi Arabia

Corporate Member ESOMAR Corporate Member

Sari Street, Alfekah building
Saudi Arabia
Phone: +966 12 652 9205

Operating for 20 years in MR, Consumer Opinion is a full-service agency covering all industries: FMCG, health, retail, automotive, media, services…
We provide: a great reliability and timeliness of fieldwork, a deep local in-market understanding, a wide coverage [MENA & Africa].

Founded 1994
Employees 50
Interviewers 800

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • MSPA

C&O MARKETING is an independent full market research agency.

With 25 years of experience, C&O Marketing is a leading provider of market research, information and analysis to the economic stakeholders : retailers, fast moving consumer goods, industry and services. C&O MARKETING is an independent full market research agency with two physical offices in Saudi Arabia (Jeddah and Riyadh)

From its Moroccan branch, C&O Marketing is covering the whole North African countries.

With our branches in Dubai (UAE) and Jeddah (Saudi Arabia), we cover the Middle East, Gulf (GCC) and Levant countries. We have also a good coverage of Subsaharian African countries through a close partnership with our network in all African regions.

Our added value :

- a deep in-market understanding that helps us to provide relevant local insight for client marketing issues

- a great reliability of fieldwork

- pioneer in retail industry in Maghreb and Africa

Our aim is to provide reliable, useful, actionnable and business decision-making output. We are sharing knowledge and skills, providing reliability and visibility for business performance. We believe in developing sustainable partnerships with our clients as our pride is not so much the number of our clients but the number of years of partnership built with them.

We have developped a full set of tools and customized (tailors) research techniques with specialist divisions in key markets : - retail : price monitoring, mystery shopping, implantation and development of shops networks) - Restauration (catering sector / fast food), automotiv

Research specializations

Market Sectors

  • Automotive
  • Financial Services
  • Textile / Fashion / Clothing

Research Solutions

  • Customer Satisfaction Studies
  • Pricing Studies
  • Retail Research
  • Mystery Shopping
  • Store Audits
  • Usage & Attitude Studies

Research Services

  • Consultancy
  • Advertising / Communication
  • Marketing Research
  • New Product Research
  • Quantitative
  • PAPI
  • Support Service provider
  • Database Development

Research conducted in


  • Africa
  • Middle East


  • Algeria
  • Angola
  • Bahrain
  • Benin
  • Botswana
  • Bouvet Island
  • Burkina Faso
  • Burundi
  • Cameroon
  • Cape Verde
  • Central African Republic
  • Chad
  • Congo, Republic of
  • Côte d'Ivoire
  • Cyprus
  • Djibouti
  • Egypt
  • Equatorial Guinea
  • Eritrea
  • Ethiopia
  • Gabon
  • Gambia
  • Ghana
  • Guinea
  • Iran, Islamic Republic of
  • Iraq
  • Jordan
  • Kenya
  • Kuwait
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Madagascar
  • Malawi
  • Mali
  • Mauritania
  • Mauritius
  • Morocco
  • Mozambique
  • Namibia
  • Niger
  • Nigeria
  • Qatar
  • Réunion
  • Rwanda
  • Saint Helena
  • Saudi Arabia
  • Senegal
  • Seychelles
  • Sierra Leone
  • South Africa
  • Spain (Canary Islands)
  • Sudan
  • Swaziland
  • Syrian Arab Republic
  • Tanzania
  • Togo
  • Tunisia
  • Uganda
  • United Arab Emirates
  • Yemen
  • Zambia
  • Zimbabwe

Key people

Mr. Fadi Alsamsam
Associate Director


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