Liaison Marketing

Dakar, Senegal

Ouest Foire
29213 Dakar
Senegal
Phone: +221-33-867.9196
Fax: +221-33-867.9195

Liaison Marketing is the leading full-service research agency in West and Central Africa, with offices in Senegal and Ivory Coast, and fieldwork teams in almost all the countries of West and Central Africa.

Founded End 2004
Employees 10
Turnover USD 500,000
Interviewers 60

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • PAMRO (Pan African Media Research Organisation)

Our Mission:
Use marketing research as a real tool for marketing decisions making: decisions on overall marketing strategy, decisions at operational level, decisions on products launched, decisions on trade marketing activities, media decisions.

Research specializations

Market Sectors

  • Beverages
  • Consumer Services
  • Foods / Nutrition
  • Tobacco / Cigarettes
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Consumer Research
  • Media Research
  • Media Research - General
  • New Product Research
  • Product / Sensory Testing
  • Public Opinion / Political
  • Opinion Polling
  • Retail Research
  • Store Audits

Research Services

  • Analytical Services
  • Statistical Analysis
  • Consultancy
  • Political / Opinion Research
  • Data Collection / Field Services
  • Data Collection Management
  • Qualitative
  • Focus groups
  • Quantitative
  • CAPI

Research conducted in

Regions

  • Africa

Countries

  • Algeria
  • Benin
  • Burkina Faso
  • Cameroon
  • Cape Verde
  • Central African Republic
  • Chad
  • Congo, Democratic People's Republic
  • Congo, Republic of
  • Côte d'Ivoire
  • Equatorial Guinea
  • Gabon
  • Gambia
  • Ghana
  • Guinea
  • Guinea-Bissau
  • Liberia
  • Madagascar
  • Mali
  • Mauritania
  • Morocco
  • Niger
  • Nigeria
  • Rwanda
  • Senegal
  • Sierra Leone
  • Togo
  • Zimbabwe

Key people

Mr. Maurice Fotsing
Managing Director
ESOMAR Member

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