Gavrila Principa 8
11000 Belgrade
Serbia
Phone: +381-11-328.4075
Fax: +381-11-2626.430

Ipsos Strategic Marketing (ISM) approach is holistic in the sense of developing the analytical frameworks to combine quantitative and qualitative data into an integrated whole in order to provide the…

Founded 1996
Employees 72
Turnover USD 4500000
Interviewers 1400

Company type:

  • Full Service Market Research Agency

Affiliation:
Ipsos

Ipsos Strategic Marketing (ISM) approach is holistic in the sense of developing the analytical frameworks to combine quantitative and qualitative data into an integrated whole in order to provide the end decision maker with a more comprehensive tool.

ISM provides the full service to the clients: from survey instrument construction, sample, selection design, data collection, advanced data (statistical) analysis to analytical reports with analysis and recommendations

ISM has highly developed Focus Group Discussion (FGD) facilities and the capabilities to run several projects simultaneously in our FGD rooms.

ISM is also highly experienced in conducting IN-DEPTH interviews, IN-HOME visits, IN HALL qualitative and quantitative approach tests. ISM is using RESPONSE-METERS in order to improve the reliability and precision of respondents' reactions and evaluations.

Ipsos Strategic Marketing (ISM), as a part of Ipsos Strategic Puls Group is present with its owned offices in Slovenia, Croatia, Bosnia, Montenegro, Serbia, Albania, Kosovo and Macedonia.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Consultancy
  • Healthcare / Pharmaceutical

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Concept development & Strategy
  • Concept Testing
  • Customer Satisfaction Studies
  • Media Research
  • Audience Research

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • CATI

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Albania
  • Bosnia-Herzegovina
  • Bulgaria
  • Croatia
  • Macedonia
  • Montenegro
  • Romania
  • Serbia
  • Slovenia

Key people

Mr. Dejan Vujovic
Research Director
ESOMAR Member

Mr. Srdjan Bogosavljevic

Mr. Dragisa Bjeloglav

Ms. Svetlana Logar

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