Ipsos Strategic Marketing

Belgrade, Serbia

Multi-Country Partner Multi-Country Partner

Gavrila Principa 8
11000 Belgrade
Serbia
Phone: +381-11-328.4075
Fax: +381-11-2626.430

Ipsos Strategic Marketing (ISM) approach is holistic in the sense of developing the analytical frameworks to combine quantitative and qualitative data into an integrated whole in order to provide the…

Founded 1996
Employees 72
Turnover USD 4500000
Interviewers 1400

Company type:

  • Full Service Market Research Agency

Affiliation:
Ipsos

Ipsos Strategic Marketing (ISM) approach is holistic in the sense of developing the analytical frameworks to combine quantitative and qualitative data into an integrated whole in order to provide the end decision maker with a more comprehensive tool.

ISM provides the full service to the clients: from survey instrument construction, sample, selection design, data collection, advanced data (statistical) analysis to analytical reports with analysis and recommendations

ISM has highly developed Focus Group Discussion (FGD) facilities and the capabilities to run several projects simultaneously in our FGD rooms.

ISM is also highly experienced in conducting IN-DEPTH interviews, IN-HOME visits, IN HALL qualitative and quantitative approach tests. ISM is using RESPONSE-METERS in order to improve the reliability and precision of respondents' reactions and evaluations.

Ipsos Strategic Marketing (ISM), as a part of Ipsos Strategic Puls Group is present with its owned offices in Slovenia, Croatia, Bosnia, Montenegro, Serbia, Albania, Kosovo and Macedonia.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Automotive
  • Consultancy
  • Healthcare / Pharmaceutical

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Concept development & Strategy
  • Concept Testing
  • Customer Satisfaction Studies
  • Media Research
  • Audience Research

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • CATI

Research conducted in

Regions

  • Europe (Central/Eastern)

Countries

  • Albania
  • Bosnia-Herzegovina
  • Bulgaria
  • Croatia
  • Macedonia
  • Montenegro
  • Romania
  • Serbia
  • Slovenia

Key people

Mr. Dejan Vujovic
Research Director
ESOMAR Member

Mr. Srdjan Bogosavljevic

Mr. Dragisa Bjeloglav

Ms. Svetlana Logar


Multi-country partners (Ipsos)

Ipsos Belgium
Rooigemlaan 2 bus 4
9000 Ghent
Belgium
Phone: 329 216 2222
Ipsos d.o.o.
Budmanijeva 1
10000 Zagreb
Croatia
Phone: +385-1-600.8900
Ipsos s.r.o.
Na Prikope 22
110 00 Prague 1
Czech Republic
Phone: +420-226-513.111
Ipsos Egypt
35A Saray El Maadi Tower, 4th floor
Cornish El Nile
11742 Maadi
Egypt
Phone: +202 25286815
Ipsos
35 rue du Val de Marne
Cedex 13
75628 Paris
France
Phone: +33 1 4198 9000
IPSOS-OPINION S.A.
IPSOS-OPINION S.A.
8, Kolokotroni street
105 61 Athens
Attica
Greece
Phone: +30-210-323.4344
Ipsos MRBI
Block 3, Blackrock Business Park, Carysfort Avenue,
Blackrock
Co. Dublin
Ireland
Phone: +353-1-4389000
Ipsos Srl
Via Mauro Macchi 61
20124 Milan
Italy
Phone: 390 267 3301
Ipsos Jordan
Wasfi Al-Tal Street, Tabba Group Commercial Complex
4th Fl, P O Box 830871
11183 Amman
Jordan
Phone: +962-6-569.7193
Ipsos Kuwait
Beirut Street, Hawally
Boubyan Bank building, 5th floor
PO Box 22417, Safat 13085 Kuwait
Kuwait
Phone: +96522626025
Ipsos Lebanon
Dekwaneh,
Ipsos Bldg.
55103 Beirut
Lebanon
Phone: 961 149 4136
IPSOS Macedonia
IPSOS dooel Skopje
Kairska 31
1000 Skopje
Macedonia
Phone: +389-2-309.2720
Ipsos
Christian Krohgsggt 1
PB 9143 Gronland
0133 Oslo
Norway
Phone: 472 295 4700
Ipsos Pakistan
4th Floor, Tower 10,
Commercial Market, E-11/1
44000 Islamabad
Pakistan
Phone: . +92 51 2210815
Ipsos Philippines
7/F Unit A, South Tower, Rockwell Business Center Sheridan
Sheridan cor. United streets
1554 Mandaluyong
Metro Manila
Philippines
Phone: 632 633 3997
IPSOS Sp. z o.o.
Domaniewska 34 a
Ambassador Building
02-672 Warsaw
Poland
Phone: +48 22 448 77 00
Ipsos Apeme
Av. Duque D'Avila 26 3º
1000-141 Lisbon
Portugal
Phone: +351-21-358.3480
Ipsos Comcon
Verhnya Krasnoselskaya St. 3, bld. 2
Business center "Krasnoselsky"
107140 Moscow
Russian Federation
Phone: +7 495 981 5646
Ipsos Strategic Marketing
Gavrila Principa 8
11000 Belgrade
Serbia
Phone: +381-11-328.4075
IPSOS
Heydukova 12
811 08 Bratislava
SK
Slovakia
Phone: +421-252-932.142
Ipsos Sweden AB
Box 12236
102 26 Stockholm
Sweden
Phone: +46-8-5989.9800
Ipsos UAE
Dubai Media City, Al Thuraya Tower 1, 8th floor
PO Box 71283 Dubai
Dubai
United Arab Emirates
Phone: +971-4-4408980
Ipsos MORI UK Ltd.
3 Thomas More Square
London
E1W 1YW London
United Kingdom (GB)
Phone: +44-20-3059.5000
Ipsos
1271 Avenue of the Americas
15th Floor
10020 New York
NY
United States (USA)
Phone: 1 212 265 3200
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